Custom packaging has become a focus in the cosmetic market over the last few years. It is not only become a primary factor to boost sales in the retail stores, but also in the e-commerce industry. As we are going through the pandemic, more and more people are choosing to shop online. Customers’ shopping behavior […]
Have you ever thought about why people get excited when big cosmetic businesses launch their new products? There is excitement and curiosity among customers before finding out what the product is all about. The reason behind this is the positive brand image and customers’ loyalty to their favorite businesses. It is not that these businesses […]
Pandemic has affected everyone around the globe, but one sector which is negatively impacted by the COVID-19 is the retail industry. The shutdowns had resulted in zero sales and revenue loss. Now, the situation is much better, and governments have allowed the retailers to begin their operations with safety measures. The pandemic experiences have put […]
It is essential to provide a luxurious packaging solution for cosmetic items in today’s competitive cosmetic market. A wide variety of options are available to enhance the visual appeal of the design. You can get standard and special finishes for your lip liner packaging. We all know how crucial it is to stand out on […]
A custom packaging solution that stands out on the shelves means more and more customers. Small business owners can get significant benefits from the custom boxes. More than 70% of the customers have admitted that custom packaging has convinced them to make the purchase decision. In a competitive industry like soap, it is essential to […]
Most brands think that the quality of the product, customer focus, innovation, and perceived value will help them stay ahead of competitors. All mentioned factors are necessary to make your item distinctive, but these are not enough to be successful in the market. Nowadays, custom packaging is in trend and plays an essential role in […]
Let’s face the truth! No matter how hard we try, we cannot make someone buy our product if he doesn’t want to. Maybe you disagree with my statement, but it is the ultimate truth. You must have heard the old saying, “You can lead a horse to water, but you cannot make it drink.” The […]
When it comes to cosmetics, the packaging is as crucial as the inside product. You need to choose a solution which is not only cost-effective but meet the expectation of today’s customers. In recent years, many cosmetic businesses have switched to small custom boxes. It is not only a trend but offers many other benefits […]
Designing men’s product packaging is a real challenge. We are used to only two types of designs for men’s cosmetic items. One seems like it is for everyone and the other one is the copy of a feminine design with a change of colors. But it doesn’t mean that there is no room for improvement. […]
There are thousands of cosmetic brands in the market. Making your name in the high-saturated marketplace is a challenging task. One thing which can make a big difference for your business is the product packaging and shipping. Are you paying attention to the packaging and shipping of cosmetic items? Is your shipping efficient enough to […]
Cosmetic brands always focus on product quality as it has a prominent impact on the success of the business. But times have changed now; you need a perfect combination of a high-quality product and custom packaging. The design, look and appeal matter for the customers. But the design is not only about adding visually appealing […]
Customers are an essential part of any business. You will not see any sales without a loyal customer base. If you don’t care what your targeted audience thinks, you can never be successful, especially in a saturated industry. When it comes to selling your product in the retail and e-commerce market, custom packaging is the […]
