False eyelashes have become the common cosmetic item which every other woman is using. It not only adds beauty but also acts as a protective barrier. When a product is special, its packaging should also be special. Eyelashes usually come packed in custom eyelash packaging boxes. As the trend of using false eyelash is increasing, the competition is also getting high. So, brands must give proper thought and time to their packaging design.
Designing eyelash packaging is not a child’s game especially when there is a lot of competition. If you are designing your packaging all by you there is a chance of some mistakes and mishaps. We would like to share some of the common mistakes which you can avoid with proper planning
One of the common mistakes which most of the cosmetic brands make is to go for one size fits all. Eyelashes are a small product so you must choose according to their size. The box should properly enclose the eyelash case. If you choose the wring size, you either have to pay for the void space or have to compromise on the safety of the product
You must make sure that labeling of the product should be right before launching the product in the market. When it comes to cosmetic packaging, there are many cases of wrong labeling. It only results in disappointed customers. So, as a brand, it is your responsibility to provide the right information to customers. From the product name to the expiry date, everything should be correctly labeled to gain customer’s trust.
A fundamental mistake which most of the brand don’t consider a mistake is untested packaging. Customers are full of complaints about how a product is wrongly labeled or how they get a broken product in sealed packaging. You can avoid these issues if you do a trial run of custom eyelash packaging boxes. The best way is to introduce your eyelash packaging at a new place and then observe how customers are reacting to it.
Simple and clean packaging doesn’t mean to provide incomplete information. After picking the box due to its appealing design, the next thing which customers look for is the information. If your eyelash boxes just have the product name and no other details, customers will not give it a second size. So, it is crucial to add the details about the product; benefit, usage method, manufacturing and expiring date. Also, make sure that the text is legible.
One of the common issues which most retailers face is non-stackable boxes. They generally put these boxes at the back of the shelf which means low sales for your product. To avoid this issue, you must choose the box with a plain bottom. Odd shapes or bulky boxes may look more appealing but it lacks functionality. Eyelash packaging should be easy to place on the store’s shelves and also on the customer’s dressing table.
To save some dollars you must not compromise on the quality of the packaging boxes. Always choose the best material for eyelash containers. Eyelashes are a delicate cosmetic item which needs proper safety. Choose the sturdy material which keeps the product from any wear and tear. Also, make sure the box is properly sealed so it keeps the product from dust and moisture.
There are some brands which still ignore the environmental issue of packaging. This little mistake can make you lose a major customer’s base which will only result in poor sales and fewer revenues. Cosmetic brands are switching to sustainable packaging option and you should also do it if not done already. It helps you to save the earth from negative effects and also build your image as a responsible brand.
Take the time to know more about your product and its packaging requirements. It will help to give your customers an unforgettable experience with eyelash packaging. With the help of WOW cosmetic boxes, you can have the best eyelash boxes at wholesale. We assure the long-term success of your brand by providing quality and excellence.
|Sizes||Available in all custom sizes|
|Printing & Add On||CMYK, PMS, Foiling, Spot UV, Embossing, Plastic Window.|
|Material||10pt to 28pt (60lb to 400lb) Kraft, Eco Friendly, E-flute.Mini|
|Minimum Run||Starts from 100 boxes.|
|Custom||Die cutting, pasting, perforation.|
|Mock Up||Free Digital Proof With 2D & 3D view.|
|Delivery||Fastest Turnaround time.|