Custom Lip Gloss Packaging Boxes

You have designed the perfect lip gloss. It is of high-quality and also affordable for a common person. But in spite of all the efforts, customers are not buying your product and you are not getting enough sales. It can create frustration and disappointed for you. If you think carefully, the problem may lie in your custom lip gloss packaging boxes. Many cosmetic brands face this situation due to the plain and poor packaging boxes.

Cosmetic packaging matters for the brand as much as a high-quality product. When it comes to lip gloss, the boxes should stand out and attract the customer’s eye. There are a lot of options available for your cosmetic product which can confuse customers. Brands should opt for unique packaging to differentiate their products. For this, you have to work on your packaging design to improve sales and profit. From choosing the durable material to safe shipping, you need to put the effort in every department to win customers.

If you want your lip gloss products to be unique and eye-catching, you should take a look at the following packaging guide

Think about the ease and convenience

Cosmetic boxes which are convenient and easy to use are preferred more by customers. So, brands need to make sure that customers will face no issue in using the product.  The shape of cosmetic product packaging should also allow for portability. Not only about the customers but also think about the retailer’s ease. The box should be easy to stack on the shelves so your product will take the front place on the shelves.

Choose your labels carefully

Customized labeling is important for your product to add appeal and also for marketing purposes. The right use and placement of text/images give a professional look to the box exterior. To design the labels for lip gloss packaging you must choose color, typography, and information carefully.  You must include product name, brand name, product composition, warnings and important instruction on the labels of cosmetic boxes. Make sure that every information is true and authentic.

Make the box portable

Is our cosmetic product box compact enough to fit in the makeup bag? Every woman loves to take her product with her.  The portability of the packaging matters a big time to compete in the market. If your box has a bulky and odd shape, it won’t be possible to carry the cosmetic product. Moreover, the box should be durable so it won’t spill in the bag.

Keep an eye on the latest trends

To compete in the cosmetic industry, it is important to keep an eye on the latest cosmetic packaging trends. Nowadays, different styles of folding cartons like cigar style, Die-cut and vintage are favorite of customers. Whatever which trend you choose, it must allow for convenience and portability.  In trying to do something unique, don’t compromise on customer’s ease.

Move towards sustainable options

An Eco-friendly custom lip gloss packaging boxes New York can make a big difference for your product. Don’t opt for the box which can be used only one time. It can negatively affect your brand’s image.  Choose recyclable material and encourage the customers to put the box into recycle bin. Also, the re-usability factor will allow customers to use the box for storage purposes. It will also result in higher brand recall.

Design the boxes to fit for storage and shipping

An important thing to consider for lip gloss containers is safe shipping and transportation. The box should protect and preserve the product during the shipping process. Customers usually keep their favorite cosmetic for a month. So, it is more important for the box to resist any wear and tear. If customers or retailers want to store the product, the packaging should keep it from temperature, light, and moisture.

With the help of the above tips, you can correctly design the custom printed lip gloss boxes. WOW cosmetic boxes provide high-quality cosmetic packaging at wholesale. We design the boxes which not only speak about your brand but also get the attention of loyal customers. You can contact us anytime to get the packaging of your dreams.