Let’s face the truth! No matter how hard we try, we cannot make someone buy our product if he doesn’t want to. Maybe you disagree with my statement, but it is the ultimate truth. You must have heard the old saying, “You can lead a horse to water, but you cannot make it drink.” The same applies to selling because final purchase decisions are made in the stores. You never know what can stop or convince the customers to buy from you. Many brands make the mistake of investing thousands of dollars in marketing and promotion strategies. No matter how hard you try, these strategies can’t drive the desired results unless your Display Packaging attracts the attention at the POS (Point of sale).
So how can you make the people come to you with your items placed on the shelves? Continue reading for six design strategies that drive sales:
The first thing you need to consider is how your product compares to its competitors. Thousands of brands are competing for the customer’s attention on the shelves. Take a visit to your nearest supermarket, and you will see there are more than 50,000 products presented in custom display boxes. If you want your products to pop on the shelves, the first and foremost rule is to stand out in the crowd. All you have to do is study the market, your targeted audience, and the competition. It will help you know what is trending in the market and how your competition is adapting to changing industry needs. You never know what can click with your customers and make them buy from you.
The key idea to set your products apart from the crowd is to present them with a strong brand personality. In other words, stay true to your brand authenticity. Choose design elements that help you tell an engaging brand story to the customers without making them feel bored. Some brands are simple and promote organic items. The best packaging solution for them will be a natural and minimal design. For someone who is high-end and luxurious, a bold design will work. You know your brand and product better than the others. It is essential to have strong branding before starting the design process. Try to reinforce your branding with the help of design elements.
When it comes to Cosmetic Packaging, the first thing you need to focus on is inside content protection. An item goes through many stages, and it needs a durable solution to maintain its quality. Product protection is vital for every customer. No one will accept a damaged item packed in a deformed box. Choose high-quality material which not only provides protection but increases the aesthetic appeal. When it comes to custom display boxes, there are several options available. From cardboard to corrugate to paperboard, the choices are unlimited. You can choose the one depending on your requirements and affordability. Your main goal should be to protect the item throughout its shelf life.
One thing which every business should consider is ease and customer convenience. Having an easy-to-use, open, re-close, and recycle package can leave a strong impact on your customers. So don’t miss this opportunity to make the customer come back to you for future business. Some boxes require a lot of effort to open, and it frustrates customers. It will ultimately lead to a bad experience and disappointment. A bad experience can make you lose customers. Making a functional solution will not only help you reduce the cost but make it possible for the customers to get the most out of their purchase. Many people prefer square-shaped containers and simple designs so, study your customers.
Retailers usually place the products on the shelves by category. People usually pick the product box from the shelves and take a quick look to build their perception about your item. It only takes five to ten seconds to decide whether that item is for them or not. But in some situations, it becomes difficult for the shoppers to know what kind of item it is and what are its benefits. Make it clear for the customers what they are buying with custom Lip Liner Packaging. Don’t just think about your customers, but also about the foreigners who live in your country. It is the common complaint of the foreigners that they usually had a really difficult time while buying a simple item.
There is nothing worse than buying a product, using it, and finding that it is not a good fit for you. It is the common problem which all of us have faced somewhere in our lives. You know the reason behind it the unclear and incomplete information presented on the display boxes. Make sure that your packaging has all the information needed by your customers to make the purchase decision. The name of the item, its benefits, precautions, and all the essential dates must be listed. It will be best to add a small handy guide to make them get the most out of your products. It will not only guide the customers but also enhance the customer experience.