Product packaging has a significant role to play in product branding and marketing. From communicating your brand message to making a lasting impression, a good design has the potential to make customers choose you. It is critical to draw customers with thousands of brands waiting for attention on the shelves. Custom packaging can be a […]
The richest man of the world said, “Branding is what people say about your brand when you are not around.” You need to consider what people feel about you when you are not in the room. Most people associate the concept of the brand with the company, but branding is not only limited to the […]
Do you still think that a high-quality product is enough to compete in the crowded cosmetic market? If the answer is yes, you are traveling in the wrong way. Well, in this digital and modern world, packaging holds great importance not only for customers but also for the business. Think of the custom packaging as […]
The packaging needs to be functional to protect the inside content. It is one of the main functions of a custom box apart from holding the product. A smart packaging solution is the true representation of your brand and a way to increase the visual appeal of the product. When you design the boxes by […]
Till now, we have discussed a lot about the artistic side of cosmetic packaging design. It is not only about the design or the appearance of the product. There is a lot more to consider on the practical side. You cannot rely only on the pretty look to gain customer loyalty. You also have the […]
Don’t judge a book by its cover! You must have heard this phrase many times in life. This adage is a piece of good advice. It is no doubt that we should not judge anyone, but when it comes to product packaging, the outside and inside equally matters to judge the quality of the product. […]
At last, the controversial year 2020 has ended, and we have entered into a new decade with a lot of hopes. The coming year has come with food for thought for the new packaging era. The cosmetic industry is looking at some of the very interesting trends to follow. The year 2020 has some everlasting […]
Custom packaging is a crucial part of the business. It helps you to set your brand apart and also provides an excellent experience to the customers. When done in the right way, it can make you win over customers and turn them into raving fans. It might seem an easy job to do, but you […]
Admit or not, packaging plays a significant role in making a product or brand successful. It is the first interaction of customers with the brand, and you should not miss this opportunity to leave a lasting impression on them. It not only needs to be an exciting experience for the customers, but it should also […]
Choosing the right packaging material is more difficult than it seems. From the box structure to the type of material, there are many different options available to consider. Before making the final decision, take a moment, and take the cost and budget into consideration. One more thing to think about is the product weight and […]
The global cosmetic industry is growing at a fast pace as each year thousands of brands try their luck in the market. But many of them failed to make their mark. The main reason behind the failure is the poorly designed packaging. In 2021, there is a shift towards customized, smaller, and portable packaging. Minimalist […]
Have you been using the same marketing strategy for years now? Now it’s time to update your packaging strategy to the current trend and meet the consumers’ demands. Unfortunately, some businesses ignore the Custom Boxes and they feel content for having the same strategy for years. It is a fact that modern consumers’ are more […]
