When you set up a business, you put a lot of effort and time into it. You have spent hours and hours planning the best marketing strategy to market it to potential customers. Unfortunately, the custom packaging is always at the bottom of the list. Most cosmetic businesses see Custom Cosmetic Boxes as the only way to protect and ship the items to the customers. Investing a little effort, time, and money in your packaging solution can go a long way in building your brand credibility. Even for small and homemade businesses, the display and presentation of your item matter a lot for impressing the potential customers and winning their loyalty. We are not saying to spend thousands of dollars, but a little creativity can give your business the kick it needs.
Your business has successfully drowned, and now it is time to invest some in the branded packaging solution. If you are thinking that custom boxes are not for small and new businesses, you are wrong. The growth of customization and print has become it easier and affordable for every cosmetic business to create a unique solution to package their items. All customers want an enhanced experience and post-purchase glow. The packaging box is the first contact point of the customers with your business, and in the e-commerce industry, it is the only interaction. So it is essential to make a first impression which lasts forever. If designed with creativity, a small box can be your best brand ambassador.
The emotions triggered by the product packaging are as crucial as the protection of the inside content. We live in a world where people love to share every little thing on their social media handles. The growth of beauty bloggers has influenced the trend of unboxing videos on social media. Customers love to share the entire act of receiving and unboxing their order in the form of video. The unboxing trends have turned cosmetic packaging into the most effective marketing and advertising channel for beauty brands. Gone are the days when the custom boxes can convince customers at the point of sale. Now they can be the real sales converter for your business.
When it comes to having a loyal customer base, it is essential to communicate your brand message and narrative to the targeted audience. Small businesses and homemade start-ups are full of the true stores and voices to share with their potential customers. But these brands often miss the opportunity to use the Custom Display Boxes as a way to communicate their brand story with the world. It is the ultimate way to connect with your customers, both personally and emotionally. If you offer luxurious items to the customers, little touches like gloss coating can convince customers the purchase. Use natural colors, patterns, and designs for an organic feel. You can also show your commitment to the environment with custom-sized containers.
One of the crucial sides of the packaging design is to deliver the product to its owners. It is essential to work on the shipping side as you work on other aspects of the logistic process. Make sure that your goods arrive at the customer’s doorsteps in a good condition. It can make a strong first impression on the customers. We recommend working with professionals to design a strong shipping strategy. It will make customers feel that you have invested your time and effort. Show the targeted customers that you care about them with the best shipping experience. It will not only help to retain old customers but attract new ones.
The ultimate function of the Custom Soap Boxes is to protect the inside content. No matter how hard you try to enhance the visual appeal, if your package fails to provide the needed protection, it is a big failure. So make sure to choose the right material according to your product’s requirements. Compromising on the quality can make you save some dollars, but it will cost you a lot in the long run. If you are packing more than one item in the box, use cardboard inserts to keep one product separate from the other. Many businesses make the mistake of over-packing and filling the box with unnecessary waste, which only ends up being landfills. You can choose a durable solution over the unnecessary material.
No matter how hard you have worked on the presentation and shipping, the most essential thing is still your product. But it doesn’t mean that you only have to put the item in the box. There is a lot more you can do to enhance the unboxing of a common cosmetic item. It is one of the opportunities which most businesses missed. Printing a fun message, instructions to use the cosmetics, and hashtags can encourage the receiver to share their experience on social media. If you want to send an additional message to potential customers, inserts are an ideal tool. A discount coupon, a handwritten thank you note, or a sample can result in up-selling and repeat business.