Don’t judge a book by its cover! You must have heard this phrase many times in life. This adage is a piece of good advice. It is no doubt that we should not judge anyone, but when it comes to product packaging, the outside and inside equally matters to judge the quality of the product. […]
At last, the controversial year 2020 has ended, and we have entered into a new decade with a lot of hopes. The coming year has come with food for thought for the new packaging era. The cosmetic industry is looking at some of the very interesting trends to follow. The year 2020 has some everlasting […]
Custom packaging is a crucial part of the business. It helps you to set your brand apart and also provides an excellent experience to the customers. When done in the right way, it can make you win over customers and turn them into raving fans. It might seem an easy job to do, but you […]
Admit or not, packaging plays a significant role in making a product or brand successful. It is the first interaction of customers with the brand, and you should not miss this opportunity to leave a lasting impression on them. It not only needs to be an exciting experience for the customers, but it should also […]
The global cosmetic industry is growing at a fast pace as each year thousands of brands try their luck in the market. But many of them failed to make their mark. The main reason behind the failure is the poorly designed packaging. In 2021, there is a shift towards customized, smaller, and portable packaging. Minimalist […]
A small personal touch can go a long way in brand building, and it will also influence how customers perceive the brand. Adding a personal touch to online shopping is not as easy as in a retail store, but attention to a few details can make things happen for you. Whether it is a hand-written […]
From the rise of ocean garbage to the ozone depletion, we are getting clear messages day by day. It is time to change our ways to save the surrounding. Cosmetic brands that use a lot of plastic or non-recyclable material in their packaging are in danger of looking out. Customers are becoming aware day by […]
The soap market has seen a sudden growth in recent years. More and more brands are inclining towards soap making as the business has some serious potential, and you can start the production on a small lever even in your home. When it comes to Soap Boxes, you may have seen loud, simple, funky, and […]
Colors are an essential part of the packaging design as it plays a critical role in branding. Choosing the right colors can make your product stand out on the shelves. When customers get the first glimpse of the products on the shelves, the colors can tell the whole story of what your product is and […]
When it comes to custom packaging, there are several options available regarding the style and design feature. Everyone in the race does their best to win, and the same goes for cosmetic brands. No one wants to get overlooked and lost in the crowd. So, each brand work on producing a high-quality product to appeal […]
Well-designed packaging can entice customers to make the purchase. The soap market is busy with several brands. The ultimate goal of every business is to produce a high-quality product, but few of them pay attention to the packaging. Little did they know how a well-designed box can help the brand in marketing and promotion, whereas […]
Cosmetic aisles in many retail stores are well lit. When you walk through the cosmetic department, you will be amazed by the wide range of beauty products and their packaging. You will see a lot of products packaged in small to large boxes with simple and luxurious design. Lots of choices can make customers distracted, […]
