Cosmetic aisles in many retail stores are well lit. When you walk through the cosmetic department, you will be amazed by the wide range of beauty products and their packaging. You will see a lot of products packaged in small to large boxes with simple and luxurious design. Lots of choices can make customers distracted, and it is when product packaging takes center stage and help customers decide whether to buy the product or not. When you work in the skincare industry, the most challenging part is to make your product noticed with custom Cream Boxes.
The cream packaging is much like other products. You have to work on the product design to attract customers because the competition is high, and you cannot rely only on the product. To create a stunning beauty packaging design, put the time into the research, and understanding the targeted market. You also have to forge the goal which you want to accomplish with the cream packaging design.
Search your targeted market
When it comes to design attractive cosmetic containers, you have to do a lot of research to find what your targeted audience wants. The first step is to know the customers who will consume the product. You cannot sell a face cream to everyone. Every person has his skin tone and type, and they are very particular in choosing the right product for them. It is crucial to know who your customers are and what they look into while purchasing skincare products. Moreover, you have to give your brand some personality. Choose the brand identity that goes well with your vision and values. Decide whether your brand belongs to the luxury line, Eco-friendly niche, or classy line.
Choosing the right material
Cosmetic brands should be creative in choosing the right material for the product boxes. The material should not only be protective but also convey the brand values. Creams usually come in squeeze tubes, long jars, and small containers. These are delicate and at risk of damage during shipping. When designing the cream packaging, use high-quality material to protect the fragile containers. The choice depends on a lot of factors counting your budget, product fragileness, and dimensions. Moreover, while choosing the box, make sure to match its measurements to the product dimensions. Some materials have higher production and printing costs, and some have low. It is another factor to consider while choosing the material.
Including the relevant information
Including all the relevant information to the Cosmetic Boxes is an essential part of the designing process. Remember to include all the info to make it easy for customers to decide whether the product is the best fit for them or not. Beauty products often come with labels to indicate that the product is organic or all-natural. One way to do proper labeling of the product is to follow the FDA rules and regulations. The cream name should be on the front to tell the customers what the actual product is. Use the backside of the boxes to list the usage, ingredients, and precautions needed while using the product. The labels should be clear and easy to read by using space sensibly.
Use design elements carefully
One of the main elements of the packaging design is color. The right combination of colors can make your brand more appealing to customers. Most importantly, color can help in portraying the brand identity. If you are an environmental-friendly brand, you can use green, brown, or white color to show your concern. Brands that are edgy or classy tend to use dark and bold colors. Another element that helps to convey the right brand identity is the fonts. When you are approaching the female customers, fancy cursive, or script font can work best. But the choice is yours as nobody knows your product better than you.
Keeping it simple
When you want to impress customers with the packaging design of your beauty product, less is always more. The simpler your design will be, the easier it will be for customers to connect with your brand. Being minimal is not as easy as it may seem; you have to work harder to have ideas for a simple design. One of the main advantages of a simple layout is that you can update it when necessary. Moreover, it is less costly and easy to understand for the customers. A complicated design can distract customers from the message which you want to convey. Keep all the information simple and to the point.
Consider how will it look on shelves
To catch the customer’s attention without saying any word, you need a unique design pattern that convinces customers to have a look. While residing on the shelves, your product is in the surrounding of other similar items. Customers see the products from a certain distance, and the first thing which captures their attention is the design patterns, not the product or brand name. So, to have a unique presence on the store’s aisles, it is essential to crafting a design that is not unique but appealing as well. If it looks the same as others, customers will overlook your product. You can test your cream packaging for shelf impact.
When you design the packaging according to the targeted demographics, it leads to more sales and better revenues. Whether you are into perfume containers or Lip Balm Boxes, a poor packaging design will keep your products forever on the shelves. Don’t be afraid to take a risk and be a little adventurous by using your creativity.