A small personal touch can go a long way in brand building, and it will also influence how customers perceive the brand. Adding a personal touch to online shopping is not as easy as in a retail store, but attention to a few details can make things happen for you. Whether it is a hand-written note or a free sample, there are several opportunities to build a lasting relationship with customers by personalizing the Soap Packaging. It will make them feel loved, and influence them to come back to you.
Whether customers pick your product from the shelves or ordered it over the internet, the product boxes can act as a connection between customers and the brand. You must have heard about the latest unboxing trend, and you shouldn’t miss this opportunity to increase your customer base. Adding a personal touch can make all the difference for your brand. We have asked some famous brands to know how they improve their customer experience with a personal touch, so let’s have a look at some of the shared tips.
Hand-written notes
Hand-written notes are an efficient and easy way to personalize the customer experience with soap boxes. It will not only show how you appreciate them and also lays a good foundation for your relationship with them. You can show off your brand personality with a personalized note. Make your customer’s day with a hand-written thank you note or a greeting for a special occasion. Take out some time to write a note, saying “Thank You” or “Thanks for shopping with us.” It will let customers know there is someone who appreciates and care for them. It is a cost-effective solution that earns customer respect.
A good fit
Whether it is retail or online shopping, customers expect more than a product. That’s why you have to consider adding a personal touch to the custom boxes. Choose a box that encloses your product seamlessly. When you go for an over-sized box, you have to fill the void with unnecessary material. The feel and touch of the packaging can make customers appreciate the effort you have put in designing something special for them. You need to pay close attention to the size, quality, and design to leave a lasting impression. In the end, all customers care about is the experience.
Eco-friendly tissue papers
When you sell a product in a retail or an e-commerce store, you have to work not only the protection but also the presentation of Cosmetic Packaging. It will not be wise to fill the void with packing peanuts; it will only disappoint customers who look for sustainability. If you have ever bought something from a luxurious brand, you must have known how they pack their product gracefully in customized tissue papers. Choose biodegradable tissue papers to fill the void in the box and add a personal touch to the soap containers. It not only presents the product with elegance but also provides an Eco-friendly solution.
A bonus
Turn old inventory or the items into a gift for your loyal customers. When you sell your product online, it is easy to find returning and loyal customers. You must have some old products which you can’t see for some reasons. Take these products as an opportunity to provide your customers with a personalized experience. Add these products as a gift into the boxes to enhance the customer experience. It will go a long way to make customers come to you again and again. It might cost you a bit more but believe us, customers will appreciate your effort more than anything.
Give a sneak peek
It is an effective way to influence customer purchase decisions in retail stores. Yes, the packaging allows customers to have a look at the product to get more sales. So, add a little transparency in the soap boxes by incorporating die-cut windows. It will let customers have a look at the actual product. It increases their confidence and trust in your brand. Transparency always increases the visual appeal of the product and show your honesty. Put some thought into the packaging design to show customers that you value them. It is a quick and easy way to customize the experience.
A sample product
Add a sample product in the packaging boxes to introduce your customers to a new and upcoming product by your brand. It will not only help to market your products to loyal customers but you are taking a step further to customize their experience. It is a simple and effective way to increase the sale of upcoming products. It will only result in customer loyalty and retention. It will be a win-win situation for your brand. Customers will appreciate it and most probably share their experience with their circle or on the social media handles.
Touch all the spaces
From the outside to the inside and from the front to the back, a packaging box has many dimensions. Choose a design that covers all the sides of the box without making it look cluttered. Not only the sides but also care about the inside of the box. Yes, you have read it right. Inside is as essential as outside. Go for an inside print to add the WOW factor upon unboxing. Besides print, you can hide a written message or image. We are sure that every customer will value the effort.
Standing out is a touch in the competitive soap industry; it is growing rapidly, and you have to work on Bath Bomb Packaging to make your brand shine on the shelves. Once you are successful in providing an exceptional customer experience, you can win their trust effortlessly.