Colors are an essential part of the packaging design as it plays a critical role in branding. Choosing the right colors can make your product stand out on the shelves. When customers get the first glimpse of the products on the shelves, the colors can tell the whole story of what your product is and who the manufacturer behind it is. So, it is essential to choose the right combination or contrast of colors to make a lasting impact on the customers. If you are going to change the Cream Packaging color, you have to think a lot and consider several things.
The main goal behind changing the hues of the cream boxes is to attract a wider audience. If you are doing well with the outreach and sales, there is no need to go for a change. A minor updating can change customer perception about the product or brand. If you are not sure what to do, the below guide will make it easy for you to decide. You have to think about your current brand image, competitors, the motive behind the change, and the goal you are aiming for. It will play a crucial role in making a final decision.
Why do you need to consider a change?
We know that a lot of thought goes into deciding the packaging colors. There are many ways to choose the perfect hues for cream boxes. Maybe the color psychology helped you out, or you have asked for the customer’s opinion, or perhaps it is the scheme that portrays your brand values. Before starting the process, answer the following questions to get a better idea of why you need to go for a change.
Are you introducing a new product line?
If you are launching a new cream item under the same product line, you can choose different colors for its packaging. It will help you to target a different set of the audience than the one you already have.
Are you merging your business?
If you are going to merge your business with another brand, you have to think of a way to integrate both brand colors without losing the identity.
Do you want to change your image?
A change in your branding or a dispute with the brand image can push you to go for changing the current color of the cream boxes.
Is it the right time for an update?
If your brand is too old and you are still sticking with the same packaging design, think of something which is in the trend and make your cream containers look up to date.
What benefit will you get from changing the packaging colors?
Following are the benefits which you will get as a result of changing the colors of Custom Packaging boxes.
Attracting new audience
The new colors you will choose for your product packaging can make a great influence on customers. It will affect how your customers think and feel about your product. Think of these as a tool that you can use to target the ideal audience. In 2020, you can draw the customers with a clean and aesthetic design by using a plain background color. If you want to show your eco-friendly side, you can try using some green elements in the design. It will help to draw the customers who are focused and conscious about the environment. Maybe the audience you are targeting is eco-friendly and bold at the same time. So, it is essential to know the ideal customers first and then decide on the new color palette for your brand.
Changing the old image
Colors can build a brand image. Customers usually consider the product high-end which came in black and white boxes. As we have mentioned above that when you will use green it will say “Hi! I am Eco-friendly.” When it comes to women’s cosmetics, you will often see the product come in warm and soft hues, and for men, brands always prefer the cool hues. Maybe when you have started you were selling only ladies’ cream and now you have decided to introduce something for men. The packaging you first designed will not work now. So, you can build a new brand image by choosing the new color combination which should be gender-neutral. Think about the image which you want to show and decide which colors will work best for it.
Following the current trends
Color schemes you were using in the 90s will not work in this modern era. If you have a simple and general color palette, it can work in 2020 because everyone is going after being minimal. Changing the packaging hues will help you to stay relevant and connected with the latest trends in the cosmetic industry. It will also help you to reinvent the brand in a new way. Don’t think of trends as temporary; some trends are here to stay forever. So, it should not be your excuse for not going for the color change. Don’t take the risk of blending your brand with the old design. Find a way that can help you to decide colors relevant to the current trends to modernize the brand image.
Whether it is cream boxes or Lip Balm Packaging, it is not a simple issue. There is no magic formula behind figuring out whether you have to go for a change and which colors will work best for your product. It will be better to test your ideas on a small run. It will help you to know customer reaction and get the answer to all the questions. Instead of looking here and there for answers, it is time to work to find the right direction.