Well-designed packaging can entice customers to make the purchase. The soap market is busy with several brands. The ultimate goal of every business is to produce a high-quality product, but few of them pay attention to the packaging. Little did they know how a well-designed box can help the brand in marketing and promotion, whereas a poor choice can lead to low sales? It is essential to consider the factors which can help you to have high-quality Soap Packaging. But in the designing process, there are a lot of challenges which you have to overcome for a better result.
By overcoming the multiple challenges, you can ensure a secure solution for your product by keeping sustainability and aesthetic appeal. Here are some of the most common packaging challenges you can face and what you can about these.
Sustainability
Being sustainable is the need of the hour, and it is becoming more and more crucial with time. According to a survey, almost 30% of land waste is product packaging. As a soap brand, you must be aware of how the production process and choice of material can contribute to pollution. When you use fewer raw materials, you will produce less waste. Kraft is an ideal choice for soap as it is fully recyclable and also cost-efficient. So, always choose the box according to the product dimensions and consider choosing Eco-friendly material. Encourage your customers to reuse the box and put the used box into the recycle bin.
Product protection
A recent study shows that 20% of the customers said that they received a broken shipment once in their life, and it is one of the reasons that they have not considered that brand again. Soap brands should consider using durable and sturdy material to ensure that their customers receive the product in a first-class condition. You can choose cardboard, corrugated, and paperboard to make soap packaging safe and secure. If your product is extra delicate, consider using bubble wrap or packaging peanuts in the box. A safe packaging solution can save you from facing returns.
Brand recognition
Customers must know what the product is all about and who the brand behind it is by looking just at the packaging box. If your product or its box looks the same as the other products on the shelves, it will only confuse customers, and they may overlook your brand. To create instant brand recognition, you have to work on the design and pattern to make your soap container stand out in the crowd. As Cosmetic Packaging with logo help in brand marketing, soap cartons with logo result in recognition. If you keep brand consistency, your product worth will get an increase of 20% as compared to other similar items. So, design the soap packaging around your brands for increased exposure.
First Impression
The impressions which your product leaves on customers can significantly influence the purchase behavior. You only have 5 to 6 seconds to make an impression that should last forever, but it is not easy as you may think. You have to a lot of effort and time to get the desired results. Most of the customers have admitted that they often buy the product only because of its packaging, and if they had a good experience, they also consider re buying it. For a lasting first impression, work on the style and visual appeal of the boxes. Colors have a crucial role in drawing the customer’s attention. Other factors to consider for a well-designed package are convenience, practicality, and interactivity.
Overabundance of packaging
An overabundance of packaging is one of the biggest challenges which e-commerce businesses are facing. When brands ship their product to customers, they want to make sure that customers should receive the package in an intact form. To avoid the consequences, they end up generating excessive waste by using extra packaging. It is a common challenge for most e-commerce businesses. Instead of filling the box with cushioning material, choose the size which encloses the product perfectly. Consider opting for the material which doesn’t require extra support to protect the product. Choose the solution which ensures product protection by maintaining brand recognition.
Rising cost
In this pandemic of COVID-19, we have seen a sudden increase in the prices of everyday products, and the same goes with the custom boxes. The cost of packaging solutions has increased due to higher prices of the material, but still, there are ways through which you can overcome this challenge. First of all, work on making the whole process more sustainable and eco-friendly. It will help to reduce the cost to a great extent. Aim to design the boxes which are light in weight and takes less space; it will ultimately result in less shipping cost. One of the reasons for the higher cost is the use of special features like 3D.
Shipping
Most of the products got damaged during the shipment process, and brands should work on optimizing the whole shipping process. You should consider the shipment requirements while designing the sap packaging. You have to think about the temperature requirements, air condition, and heat sensitivity. Each product has its requirements, and you have to be aware of what it takes to ensure the safe shipping of the product. It will help to maintain the quality during the transportation process and also make sure that the customer receives the product in a good condition.
Challenges in the design process can come in any form, and you should take the necessary step to avoid or overcome these challenges. When you are designing soap and Bath Bomb Packaging, it is better to test the boxes to avoid the bad consequences.