When you design to package cosmetic products, it should be more than a container to hold a product. The role of a Custom Lipstick Boxes starts with connecting with customers to building the brand. It needs to entice customers to purchase, provide the necessary information, and meet all the legal requirements. When it comes to selling lipstick, the competition is tough, and you have to put a lot of effort to meet customer expectations. So, it is crucial to work on the design and other factors to stand out in the crowded market. Product packaging has a vital role to play in the marketing and branding of the brand and you should not miss this opportunity.
Lipstick brands are increasing in the market, and each one has produced unique and inimitable shades. So, neither the shape nor the color can make you stand out; lipstick packaging is the only way to ensure uniqueness. Moreover, it is nearly impossible to sell a product in a sloppy box that promises to deliver exceptional results. Presenting your high-quality lipstick in a plain box will only give a false impression of your brand. We have stated some essential design tips and tricks to make your lipstick packaging up to the mark.
Design it to be on-brand
Your packaging boxes are a great marketing tool that ensures that your brand gets the needed exposure and visibility. You can tell your brand through it and interact with your customers on a personal level. So it is crucial to make sure that the lipstick container design goes in line with the brand by using the same design elements as you are using for branding purposes. Use the same color as you are using in broaches, website design, and business cards. Also, use the brand logo on the front to result in instant recognition.
Tailor it to the targeted market
When it comes to providing an exceptional experience to the customers, the packaging is a powerful tool. Consider yourself in a customer’s boots and think about what you would expect in a lipstick box. It will help you to get a better idea of what customers like and what they don’t want to see. When you design your product tailored to the targeted market, you should do the same with the packaging boxes. Do your research to find out customer’s needs, tastes, and preferences for cosmetic packaging. When customers are happy with the purchase, they will recommend you to their friends.
Work on the visual appeal
To get an idea of how the design should look, you can draw several sketches of the thoughts in your mind. You can then compare your sketched design with the competitors; it will help you to do it differently. Choose colors that go along with your product and branding. It is one of the essential design elements which increase the aesthetic appeal. Whether you are designing lipstick or Cream Boxes, try to keep the design simple to make it easy for customers what you are trying to communicate. The right choice of elements will help you to design the packaging which appeals to customers.
Make your brand stand out
It is crucial to set your product apart from the market by working on its packaging design. The cosmetic market is busy with several lipstick brands, and it is not easy for new brands to make room for them. But producing a high-quality product and a unique packaging solution will help to grow. The first step to stand is to get the packaging design right. An eye-catching design that makes heads turn is not as demanding as you think. If you are not capable enough, take professional help to know what it takes to be unique.
Ensure the product protection
One thing which customers expect from their favorite brands is the safe and sound delivery of the product. Broken or damaged shipping can keep customers to return to you. So, it is your responsibility to ensure product protection at all costs. It doesn’t take much to design the box to ensure that your product reaches in perfect condition at its designated place. When it comes to a durable and sturdy solution, cardboard is one of the top choices of cosmetic brands. Corrugated, Kraft, and paperboard are some of the other durable options.
Include all the needed information
Lipstick is a small item, and its only function is to shade the lips, but still, it is essential to provide all the product information to the customers. Today’s customers want to know all the information about the product before making the final purchase decision. Some people are allergic to certain elements, and they look for product ingredients to decide whether to buy it or not. From listing product name to adding the dates, mention all the necessary info on the lipstick packaging boxes.
Don’t forget the sustainability factor
Being sustainable is crucial to surviving in today’s cosmetic industry because more and more customers are becoming Eco-conscious, and they are ready to pay the asked price for it. There are many choices available for Eco-friendly lipstick containers. It will be best to mention the recyclability factor on your packaging boxes to let customers know that you care about the surrounding. Turning to an Eco-friendly solution will not help to save the cost but also aids in boosting sales.
The above tips can help you to give a smart start to your brand, but there is much more to a well-designed packaging solution. Whether you are into lipstick or Lip Balm Boxes, working with an expert will help to put it all together and get everything done professionally.