In a world where e-commerce business is expanding day by day, everyone wants to be number one. Along with the product packaging, the customer’s experience matters a lot. Nowadays, unboxing the product becomes a powerful tool in the promotion of business. The experience of unboxing the product is the final touch-point a company has with its customers. It is also the first impression a customer has of your product. Both are equally important. Creating a memorable experience benefits not only your brand but improves customer retention and ultimately results in more profit.
How to design Lipstick Packaging for the e-commerce industry?
Packaging plays an essential role in the e-commerce industry. The study has shown that buying decision of people depends upon how influential a package design is. For manufacturers, this is a unique opportunity to build brand awareness through Lipstick Packaging, communicate with customers, and sell an experience. The unboxing experience is a good way for online brands to share their stories with their consumers. It differentiates you from your competitors and creates a unique experience for the customers. To elevate the online shopping experience.
Here are few tips to follow:
Choose inside inserts carefully
Give your customers a good experience of the product, both from the outside and inside. First, start with the box; what is your plan to put in it? From bubble wrap to tissue paper to confetti and branded stickers to branded cards, there are several ways to enhance the experience of unboxing while protecting the product inside. You can use it as an opportunity to promote your brand or perfectly position the product on Instagram. Don’t use air pouches and peanuts in the box. Try to consult a designer for a unique and beautiful unpacking experience.
Interact with customers on a personal level
In today’s world, personalization can help the brand take a front foot. Though marketing strategies have helped the brands to reach the customers, product packaging and its unboxing are essential to enhance the direct interactive experience with the customers. Your business is personal to you, so what’s the reason for hiding it? Show your customers that you value them, and you are a real team working hard to deliver a high-quality product. Include a handwritten note or a card inside the box or add a place on the box design to sign the name. It allows the customers to use this as a gift too.
Showing your brand story with Lip Balm Packaging
Consider packaging unboxing an opportunity to tell the story of your brand and product. If the design of your package is stellar, your product will pop upright and grabs the attention of your customers immediately as they look at it. Try to include a postcard inside the Lip Balm Packaging with an exciting origin story, try to establish a tone of voice that explains your personality, and pay close attention to the order in which your consumers will unwrap the product. You can also share your social account handles to encourage the customers for joining you online and share the product experience.
Include a freebie in the boxes
A certain way to uplift an unboxing experience from good to extra amazing is to include a freebie and a giveaway. In this way, you can surprise the customers and cherished them differently. There is nothing like getting more than your expectations to make an order memorable. Don’t overload the package box with a bunch of stickers; try the add-in that suits your brand and pocket. Be thoughtful in your approach and keep in your mind what kind of product you are selling. When all else fails, a small discount and a gift with the product on a future order never hurts.
Use boxes with logo
The box of the product can’t be simply ordinary if you want to provide a successful customer experience. It has to be YOUR box with your brand logo. That reflects your brand’s image and maintains it. At first glance, if it is not clear who the package is from, customers will lose interest in that initial stage. Go for custom branded packaging with your logo. It not only helps customers to recognize your products but also helps you to improve the sale. Try to be creative with the package design. Make the logo the focal point of the design for instant recognition and to maintain consistency.
Sustainability matters the most in an online purchase
Nowadays, customers are more aware of the pollution, and everyone tries their best to play their part by not using non-recyclable things. Consider recyclable material in your packaging to boost your sale. Helping the environment is one benefit of using environmentally friendly packaging. An Eco-friendly solution requires fewer materials than the non-biodegradable one. It also benefits your pocket and the environment both. It is more sustainable and always helps to save costs by reusing. It also reduces your shipping costs as the number of raw materials that are used to package the products is less, and it leads to less effort being spent.
Make the experience unique with Lip Liner Packaging
Every customer is unique and valuable. They all come with their own set of criteria of what makes a packaging amazing and unique. Knowing what your customers want can be tricky. But once you tap into their values and understand how they decide whether or not to buy the product, you will be able to up your game with your packaging. Value them and tell them you care for their choices. For this, you can add an appreciating card inside the box, like a thank-you card for the customers.
In the end, coming up with an incredible experience with Lip Liner Packaging isn’t too hard. Put yourself in the customer’s position, and think about what you will do and how you would love to receive the package. E-commerce brands have fewer opportunities to leave an impression, so it is essential to take full benefit of every touch-point with your customer.