Product packaging is the ultimate value to add value to your business. It only presents your product on the shelves effectively, but it also has a positive influence on the customer purchase decision. So, try your best to make your product get noticed on the store’s shelves. Once you have a better understanding of what kind of solution you need for your product, it is time to estimate the packaging cost and looks for ways to make it fits in your budget. When we talk about ways to reduce the cost, we are talking about getting the best out of the custom lip balm boxes without compromising on the quality.
Cost-Effective Ways to Design High-Quality Lip Balm Packaging
Whether you are running the cosmetic business on a smaller level or operating in the big retail market, custom Lip Balm Packaging can give your brand the needed exposure and boost product sales. A customized and personalized package is becoming the main tool of marketing strategies. It helps you to communicate the brand message and increase awareness in the saturated market. Not every cosmetic brand can afford to have a luxurious solution, but finding the right balance between high-end cosmetic boxes and your cost is the key to be successful.
Here we are stating the key tips to get the right balance:
Choosing The Right Material and Structure
When you are looking to design a perfect packaging solution for your lip balm products, the choice of material and box structure can be the deciding factor. It will not only boost the brand identity but also optimize the product presentation. Most cosmetic brands opt for costly material to ensure quality for product safety and reliable shipping. Here are some options to consider for maintaining material quality and structure by keeping everything under your budget.
Corrugated Board: Choose a cheap material doesn’t mean that you have to compromise on the quality. One of the cost-efficient ways to ensure quality is the corrugated board. The material is durable and offers to cushion for fragile cosmetic items. You can easily customize it into any desired shape and size.
Some of the popular box structures for corrugated are:
- Tuck top containers
- Regular slotted containers
- Roll end tuck boxes
Folding Cartons: These containers are another popular choice when you are looking to have cost-effective and quality lip balm boxes. Folding cartons are available in different thicknesses and can offer the highest quality print and finishing options. Kraft folding carton is 100% sustainable and ensures you get recognition for your Eco-friendly efforts.
Here are some of the most used structures for these boxes:
- Pillow packaging
- Straight tuck end boxes
- Reverse tuck end boxes
Opting for a standard solution doesn’t mean that you can’t customize it; you can still stand out with customization.
Consider Cosmetic Packaging Printing on The Budget
The main reason why most cosmetic brands prefer custom lip balm boxes is the opportunity to print the boxes in their way. The more you order, the more you will be able to save on the printing. Digital and offset are some of the most used options for Cosmetic Packaging, but one is costly than the other. If you have a small order, you can go for digital printing, as it is one of the cost-effective options. But it doesn’t offer as high-quality as offset printing. Offset offers superior quality and offers affordability for large volume projects. We advise using digital printing for simple and minimal designs to get quality results. The ideal way to save cost is to get the prototype in digital and then print it with the offset.
Affordable Additional Packaging Materials
When the competition in the cosmetic industry is getting tough day by day, a customized unboxing experience is what matters. Customers love to have products that are easy to access and offer functionality. Adding small personal touches to your packaging solution is the way to win customers in the coming years.
Custom tissue papers: Using tissue papers is an ideal way to customize the unboxing experience when you are packing cosmetic items. Get tissue papers with logo for higher brand recall. It not only adds visual appeal but also provides cushioning effect to delicate products like lip balm.
Labels and stickers: We have to admit that every brand cannot afford custom printing. Stickers and labels are the simplest way to add a branding touch to the packaging. It is also ideal to provide information about your product and the brand. Custom tapes with logo are an excellent option for branding purposes. Communicate with your customers on a budget with labels and stickers.
Customized sleeves: When it comes to custom sleeves, many brands avoid it and believe it is out of their range. But it is not true at all. Custom sleeves are an affordable option that gives your customers the right marketing exposure. It adds luxury and high-end value to your product. Customers thrive on unique and innovative solutions.
Right Manufacturer for Printed Lip Liner Packaging
Choosing the right manufacturer for your cosmetic product packaging is crucial than you think. Each packaging vendor has expertise and experience, so it is essential to compare and contrast them to choose the best for your products. Try to work with the one who can give you the right advice on the options and manufacturing process. If you are starting on a smaller level, it is cost-efficient to work with a freelance designer or vendor instead of working for a company. Once you are established in the market, choosing a renowned packaging company will be more suitable.
Designing a cost-effective Printed Lip Liner Packaging is not an easy job. But with the above tips and tricks, you can get the most out of lip balm boxes. From price optimization to logistic optimization, you can get professional help for everything. It can be a daunting process, but you can get the right solution with help of packaging experts.