Let’s start with all the packaging types you know
When it comes to the packaging of a particular item, you have a lot of choices in front of you. From the bags to the boxes to the plastic containers, there are several options available for your product. But just think for a minute, what are the requirements of a good packaging solution. First of all, it should be durable, should be a combination of form & function and most importantly, it should provide easy customization. Custom boxes are the perfect solutions as they meet all the requirements efficiently.
The combination of a custom box with the specific design can make an ordinary product easily recognizable, luxurious and high-end. With today’s latest technologies, it only takes a few days to make your brand presence felt in the market. Custom packaging boxes can make a strong impact on customers and the sale. It is easy to turn a simple blue box into a masterpiece; thanks to the advancement made in the packaging world during the last decade. Custom mailer boxes, subscription boxes, and customized product boxes are just a few examples.
There are still some brands that don’t take advantage of this golden opportunity to stand out in the crowd. Like others, if you are also struggling in building a strong brand image, engage your ideal customers or failing to communicate your message; use the custom box.
Why use custom packaging boxes for your product?
Product packaging is the simplest way to tell your story to the customers. With so many options and choices available, you can easily design a box that delivers your message in the right way. It is easy to communicate when you have a simple and minimal design. A complex design will only make customers question “How to open the box?” or “what is the story behind the design?” or “what is the use of so many packaging layers?” Make it easy for customers to find the answer to all questions themselves. But it is only possible when you will use the right packaging. Yes, we mean customized boxes.
But simple packaging will only communicate to customers if they have purchased the product or picked the product from the shelf to know more. A unique, eye-catching and well-designed box can make it happen for you. Let’s take the example of soap packaging boxes, why customers have picked the particular product when there are so many other options available. The answer is a unique and eye-catching box. With the help of different design options, you can turn a simple soap box into a customized one. Custom cardboard and corrugated boxes allow for easy customization.
Another reason to use custom packaging boxes is their durable and sustainable nature. These boxes come in almost all types of materials. You can either choose cardboard, corrugated, rigid paperboard, Kraft and many more. It depends on your product needs and your budget. The more you invest in the quality material, the better result you will get. When selecting the packaging material, don’t just look for the durability but also keep the sustainability factor in mind. `The choice you will make will affect the shipment process and also customer experience.
How to design the packaging boxes to get the best result?
Once you have made the right decision by choosing custom boxes over other solutions, it is time to work on the design. The packaging should maintain it’s quality and design integrality from the very start to the end. No matter how long your product has stayed on the shelves or how bad the shipping process is, it should not affect your box quality and its design should not get old. So, it is important to make better choices while choosing colors, printing options, and the distribution process.
There are different printing options available for custom packaging boxes. Lithography, offset, screen and digital are some of the popular choices. Each one comes with its pros and cons. The choice mostly depends on your budget. If you want a high-quality result, you can choose digital or screen printing. But remember you have to pay more. For custom boxes, manufacturers consider lithography and offset the most suitable options. It will help you to get the desired result and that too in an affordable way.
Apart from designing, other elements can make your design stand out on the shelves. Sometimes it is the color or typography or the graphics which can help you to make a strong impression on the customers. Choose colors according to your product or brand story. If you are an Eco-friendly brand, choose simple and natural hues. If you sell cosmetics, something loud and vibrant will work to grab the attention. The text on the packaging should be clear, easy to read and understand. The patterns and graphics should also be clean and well-printed. Keep your ideal customer’s needs and wants in the mind, while working on the design.
Custom boxes are the best suitable option for every product. From the soap boxes to the vape cartridges, you will see customized packaging everywhere. It is what customers and retail industry demand. It is a cost-effective solution, easy to order and only takes a little turnaround time. So, if you are still relying on the standard boxes, it’s time to reconsider your packaging options.