Understanding your customer is the key to winning an audience. But then again, how do you win the audience. You can do that effectively by reflecting their needs and desires through your Cosmetic Boxes in which you plan to pack your beauty products. We can help you with that so keep on reading:
1. You Need To Know Your Consumers
You have a demography that you need to appeal to. It would be best that you think about that demography before your products are packed. For instance, your customer’s age, their gender, the education level of your customers and the economic factor of where the products are to be sent. These are all those factors that will be playing a key role in you deciding your packaging design. However, just know that your customer’s choices are going to be based wholly and solely on these categories.
Before your product is marketed, it would be an ideal thing that you know everything about your customers. You need to gather all the details about your customer’s liking and choices. Once you know what the customers like, your products should be packed in accordance to that. Doing that will likely increase the probability of your customers feeling like there is an affiliation between your packaging and them. As a result, your boxes can leave an everlasting impression on your audience. But still it would be an ideal choice that your product packaging is constantly audited along with the categories so you too keep yourself updated.
- Age: When it comes to preferences, older class will have completely different ones as compared to the younger mindset. Older people tend to like colors that are calming and light. Those in their middle age will be appealed to vibrant and bright colors appealing directly to their inner youth. While the younger mindset will go for striking tones. All in all, your packaging should reflect this factor carefully. Pack your products in accordance to the demography and age being targeted.
- Gender: Gender in play? Well, with this factor, there should be absolutely no confusion. Women will be attracted to pink colors mainly while men fall for blue tones. If your product targets men only, it would be best you choose a manly color too. Your packaging needs to have all those colors that reflect a man. But it’s not all about the colors. Guys do not like it when there are a lot of patterns a curves on their boxes. So steer clear of those too. Another thing to bear in mind is that the packaging should be something they can easily carry around with them. Now moving on to the girls, appealing to them can be a harder thing. They are quite detailed oriented. These girls are the ones appealed by all those curves and patterns. But the colors too need to be quite striking.
- Economic Status: While there are many in this world that have all the luxuries and means of buying expensive items. But then there are those with enough to buy regular items but luxury is completely out of question. Keeping this factor in mind, many manufacturers focus on making their products that need to be reliable rather than being hefty priced. This is the only satisfactory factor they will choose. The elite class will prefer top-notch designs that are fancy but at the same time will add a touch of elegance and class to the packaging. But even if this kind of packaging will make the product pricey doesn’t matter to them. Because cost is rather a number for them and it doesn’t really bother them. However, those that are middle-classed will look for a reliable product and packaging. It needs to be durable and simple. That’s all these people care about. The product they are spending on needs to be delivered to them safely and without any damage.
2. Think Smart And Act The Same
Are you planning to make an appearance that will allow your brand and products to be a standout among your stiff competition? If yes, you need to think outside the box. Think creative and act smart. That’s what needs to be done here.
Before packing your products, its best you be able to read your customer’s mind and thoughts. Ideally, you need to brainstorm unique and different ideas for packaging. This way, the boxes that you will create will be amazingly attractive and unique. Your packaging needs to be irresistible to your customers. This way, your product will be too. Regardless of the product inside, the customers just want to buy it.
We have lined up a few tips that will help you think outside the box – not the packaging box though:
Throw In A Few Pleasant Surprises
Everyone loves it when they get a surprise. Why don’t you do the same? Throw in a couple or even one surprise with your product. This will make the customers happy. Put yourself in the customer’s place and think for a moment you are unpacking a product. As you do, you find out that there are a couple extra accessories or items that are packed with the actual product. And here’s the best part. The company didn’t even charge you for those products. Isn’t that something? The happiness and joy you are going to experience can’t be summed into words for this surprise. Just keep one more thing in mind that the ladies are attracted to surprises more than guys.
Being Frugal Will Help in Many Ways
You know the size of your product. But when creating your boxes for that product, don’t forget that size. What we are trying to imply here is that your boxes should be the exact size as of your product. Remember, not too big that the product keeps moving inside the box. Not too small that you need to forcibly stuff the product inside. It needs to be the perfect size in which your product can fit smoothly. Here’s another thing you may have not realized. When you make a bigger packaging, it means you are using material more than needed. Waste of packaging material. And smaller boxes also mean the same because then the product won’t fit inside the packaging and it won’t be of any use to you. This also means that your money and time are wasted too because of this factor being ignored.
Offer Promotions for Your Customers
You have a cosmetic or soap packaging wrapped up around your product. But it shouldn’t be just that. A box that keeps your product inside. It should be able to do more. You are selling your products anyway. What if you add a hint of appeal to your products by offering deals or promotions for the upcoming social events and special occasions? You should know that this perhaps is an ideal way of attracting consumers because they would love to have such things. Especially when they know that something special, an event or a festival is just around the corner.