For customers, cosmetics are just products to apply but for brands, it is a matter of self-expression and creativity. It is a one-time chance for brands to build up their identity and to get loyal customers. If you sell lip products, products plus the lip balm boxes are the ultimate solution for brands who want to make their presence felt on the shelves. You will see a lot of beauty products in stores packed in attractive and alluring packaging. And when it comes to lip balm, a lot of thought and consideration needs in the packaging design.
Lip balm is a small item. Usually, brands don’t put much effort into the packaging of lip balms and choose standard brown boxes. But it is not the right solution. In the fast-paced cosmetic industry, the buying trends of the customers are changing with time. When they look for a product, they know what they want from a specific brand. That’s why companies need to smarten the product packaging.
Why brands need to beautify the cosmetic packaging boxes?
In a crowded cosmetic industry, brands need to work on the product as well as on the packaging. The product box is the first thing that customers get in touch with even before seeing the product. For customers, how a specific product looks on the shelves is more important than its applications. In a recent survey, customers have confirmed that they usually reject a product if the outer look doesn’t meet on their standards. In the sale of lipstick boxes wholesale, not only the product matters but the role of social media and unboxing has a key role to play.
You can say don’t judge a book by its cover but it is true only for human beings. In the packaging, you can tell the quality of the product based on its box. The better the outer the better will be the product. Cosmetic packaging has more significance in the online business compared to retail stores. In the e-stores, customers don’t have the chance to test the product, all they have to do is to rely on the images of the product and its packaging. So, cosmetic brands have to put their 100% in the product production as well as in the packaging design.
What you need to enhance your lip balm packaging?
In retail stores, several products compete to get the customer’s attention. But unique and well-designed product boxes win the race. When it comes to customizing the design of lip balm packaging, there are few tips to follow.
- Make your packaging design recognizable: a Retail market is a buy place and customers don’t spend more than a few seconds to examine the product. So, brands need to make their product stand out. Packaging plays a significant role in setting your product apart. It is not a child’s game to design the packaging which makes your product unique in the crowd. Well-designed packaging leaves a lasting impression and makes your brand easily recognizable in the crowd. Another important thing to maintain is brand consistency through your product line. It will help customers to identify your other product as well.
- Come with an Eco-friendly solution: The packaging doesn’t only need to be attractive but you need other things to stand out in the crowd. If you are not taking the eco-friendly approach towards your packaging design, you are making a big mistake. Lip balm cardboard packaging is in the trend but you should look for other recyclable materials to make your game strong in the market. You can be proud of yourself for using 100% recyclable material for the manufacturing of the product packaging. You can show it off through your packaging and can draw more customers towards your product.
- Personalize it for your customers: Custom packaging boxes are all about designing it for your customers. Personalize the box according to the needs of your ideal customers. When it comes to lip balm, customers look for something minimal and trendy. The lip balm box is usually small when you packaging a single product. So, don’t make it a crowded place. Brand name, brand logo, important product detail, and a product image is enough to give the proper insight into the product. Keep yourself in the shoes of the customers and try to think from their perspective. Also, try to take customer’s feedback for better results.
- Put all the essential information: In cosmetic packaging, it is important to put all the essential details on the boxes. Nowadays, the trend of minimal design is getting hype but it doesn’t mean to ignore the important details. Apart from the product name, customers look for more while buying their favorite products. When you have the design which makes your product attractive, your packaging should provide all the information. Print all the product features any precautions or any side effects. Other than the mentioned details, manufacturing and expiration dates also need to be on the packaging.
It is important to make your lip balm packaging worth remembering. Whether you are designing lip balm or lipstick boxes, with the help of the above, you can turn a small box into an experience for your customers. So, it is important to analyze your packaging design before launching the product in the market. Always search for ideas through which you can provide a better experience to your customers.