Have a look at the packaging techniques and strategies of some of the leading brands across the globe, you will notice their prime concern is offering ease to their customers. For instance, you all might remember Sargento Cheese brand. This brand had its shredded cheese packed in a reclosable zipper choice. Then who doesn’t know the all famous Heinz Catsup. Their packaging was unique too. They were the ones that came up with the upside down bottle dispenser for their product. Moreover, the shape of the bottle was ideally created in a way that the consumers could easily fit it in the door of their refrigerator. And then there was this Clorox brand that manufactured a bleach pen allowing the customers to directly apply the chemical on the stains. Our point here is that you should think of a unique and exciting design for your Custom Cosmetic Boxes that has all the best features to offer to the users as well as highest level of convenience.
We are here to help you get those ideas flowing. Following are some questions summed up related to your packaging and these directly address the customer’s needs too, one way or the other. Keep reading these and figure out if your choices are any close to these:
Think to yourself, is your packaging design creative and innovative? Is the choice something that is being followed in current times? Or is being done today? Does your packaging have any features that you won’t be able to find in the current trends that are followed? Yes, in the very beginning of your packaging process, these are some of the concerns you might come across. We know that most of the manufacturers out there will be doing the same things, following the same trends and concerns for all their customers. For instance, one brand will create a packaging for its ketchup product, a bottle that is upside down and can easily fir the refrigerator door. The others will follow this lead. This is why you need to think of a design that can take your packaging choices to a whole new level.
The next thing on your list should be doing something that the boxes are fairly easy to use. For instance, you can add either an easy pour or spout feature to your liquid products. Ideally, it’s you trying to ensure that there is absolutely no issue or inconvenience caused to your buyers. You just need to understand any packaging choice that is hard to open will never be liked by any customers. Customers are looking to buy boxes or packaging that are comfortable, easy and convenient. Anything other than that, something that reflects complexity will simply turn away the customers to other choices in the market.
You need to go for a packaging material that has the tendency to ensure your product can live a longer period. In other words, its lifespan is increased to a certain number of years rather than getting spoiled in a short time. This is especially for edibles, beverages and other similar items. Everyone knows that such items do not last very long, in many cases not even a day. Therefore, you need to get a choice, in fact pack the product in a way that allows an increase in the life expectancy of the goods to a good few years. But at the same time, it needs to allow the products to remain fresh.
You don’t need to select a specific shape, size or style for the packaging of your product. In fact, ideally you should choose a size that is the exact same as of your product instead of going for the standard ones. Even better! You can think of a unique design and shape for your packaging style. A choice that no one has ever seen in the market. A box that is completely different from all the regular packaging styles you’ve come across. Best you consider all those designs that you think have the potential of grabbing the immediate attention of the buyers. However, you need to ensure that the boxes have a hint of innovation too, to the extent that it makes the customers go wow at first glance.
Your packaging should reflect sustainability at its best. You need to be mindful of not using heaps of packaging material that is intended for only one product. There are many times when brands pack their products in a manner that there is still some space left within the box. Now in order to fill in that empty space, brands use fillers and other materials just so they could keep their product in one place and safe from all damage at the same time. It may sound all right. However, truthfully speaking customers are turned down by this. Because they are the ones who end up cleaning all the mess you created in the first place. Also be mindful of not using packaging material that is non-recyclable. Keep in mind if you are not careful with this, the buyers are going to switch to other brands. When they get the slightest hint that you are showing your insensitive side toward the environment. Therefore, you need to use material for packaging that the customers can easily get rid of. At the same time, don’t use too much of it.
The packaging options that you have need to offer the buyers the convenience and comfort they are in search of. For instance, if you have a small item, yet you pack it in even a standard sized box, the customers will not be able to easily carry it around with them in their purse, bags or perhaps pockets too. This is why you need to ensure they can easily lift the boxes and place them in their bags. Also, if you throw in handles on your packaging, there won’t be any difficulty for the customers to pick up the products from the shelves. One more thing we think you should consider is making these packaging choices easily storable.
The last thing that needs to be focused on is the content on the boxes. Whatever you have on these choices need to be accurate and readable. Because let it know that no customer is going to like a packaging that reflects false claims, though they are readable. Because you are misleading the customers. At the same time, when they have to make out what is written on the packaging that too annoys them.
Your Printed lip balm boxes need to reflect the revolutionary factor at its best. How can you do that? Well, when your packaging states the product’s spoilage or expiration date that is when a normal looking box turns into something far more revolutionary. When you include such things in your package choices, customers simply adore it. You need to ensure in the end that your boxes are tempered with the best ideas that reflect your vision.