The Covid-19 pandemic has changed our shopping habits. People are relying more on online shopping, and this trend is only growing. It has forced many businesses to use the e-commerce platform to boost sales and keep their brand on the front. 2020 was a difficult time for the brick and mortar stores, but thanks to e-commerce which proves to be a lifesaver. 2021 is the new norm of online shopping. So it has become essential for cosmetic brands to stand out in the e-commerce market. In online stores, it becomes challenging to make an impact on the customers. You only have few opportunities, and you need to avail all the available chances. Consider your e-commerce packaging and how to enhance the unboxing experience.
E-commerce packaging is the package used to ship and deliver the product directly to the customers. Shipping is a vital part of the whole experience. Beauty brands can use this opportunity to showcase who they are and how they stand out from others. While designing Cosmetic Boxes for the e-commerce store, there are different elements to consider. The first thing you need to consider is product protection. In short, the packaging solution you choose should be according to your product and its shipping requirements.
If you have lack experience and don’t know your options, designing a perfect solution can be challenging.
Here are few tips to consider to develop an e-commerce ready solution:
Cardboard and mailer boxes are popular choices for e-commerce packaging. These two options are very protective and come in various thicknesses. Choosing the right option depends on many factors. If you want to be sustainable, you can go for Kraft. From natural white to bleached white, you can get various options in Kraft. But the most essential in e-commerce is protection. Don’t forget to consider the material thickness. E-flute and B-flute are two options available for stiffness. The ideal for cosmetic products is the E-flute and has an average thickness of 1.2mm. The B-flute is suitable for shoes, furniture, and other heavy products.
Now you have a better idea of the packaging material. It is time to look for the perfect structure. The box structure depends on the weight of the product and how much protection it needs. Cosmetic products are generally lightweight, but you still need a well-structured solution to withstand different conditions. Mailer boxes are perfect for delicate cosmetic items. These are durable, well-made, and easy to use. Mailer containers are capable of high-quality printing and finishing. Slotted cardboard containers are the typical cartons used for shipping. It is ideal for heavy items. Roll-end tuck top corrugated boxes are fold-able and offer easy assembling. There are many other options available for cosmetic items.
Adding custom inserts to Bath Bomb Boxes serves two purposes. It protects the inside content and also markets your business. Box inserts provide much-needed support and offer durability, and the promotional inserts are the marketing materials. If you are packing more than one product, use the cardboard inserts for organization and protection. These inserts keep the inside content in one place, which minimizes the chance of any damage. They also offer an enhanced unboxing experience. One of the ultimate ways to promote your cosmetic business is to add promotional inserts. It results in boosted sales, loyalty, and promotion. The marketing material also results in repeat business and customer retention.
The quality of the print significantly influences the customer perception. The information on the packaging should be clear and readable. The look and feel of your packaging should be up to the expectations. It will help to build a strong connection with the targeted audience. Show customers that you have nothing to hide. Different shipping conditions can damage the print and make your boxes look worn out. So, instead of the outside, opt for internal printing. The two popular options for cardboard are digital printing and offset printing. Digital printing is less costly and time-efficient but suitable for low orders. Offset is expensive but offers quality and delivers the best results.
The artwork you will choose for cosmetic containers should be appealing. You need to pick the elements which resonate with your brand personality. The design is the first thing that customers see, so it needs to be on point. Fancy letters and complex typography never work. All you need is a message which shows your personality and values. Speaking to your customers can make them feel the connection. Make sure to add your brand colors for instant recognition. Incorporating branding elements is the way to maintain consistency. One thing which should be prominent on the package is the logo. Make the logo star of the show and memorable for your customers.
One of the most critical parts which most brands overlook is the samples and prototypes. You must have a prototype of the final design before placing a large order. It will help you know whether the final solution is the same as you have imagined. You will get an idea about the print and structure of the final output. It will be better to invest in the prototype than receiving thousands of packages with spelling mistakes. Custom solutions are not like the stock; it is impossible to return or get a refund. An incorrect order will only cause stress plus the wastage of time and money. With the prototype, you can experience the customer’s feelings.
It can be an overwhelming process but don’t stress out. Custom Soap Boxes are your opportunity to connect with the customers on a personal level. When you understand the requirements of the targeted market, it can help you come up with the best possible solution. Don’t miss the chance of selling your product and drawing new customers.