Choosing the right packaging material is more difficult than it seems. From the box structure to the type of material, there are many different options available to consider. Before making the final decision, take a moment, and take the cost and budget into consideration. One more thing to think about is the product weight and its dimensions. It will help you decide the cost of the material you need to design to design a durable solution. You need to first estimate the cost and then find a cost-efficient solution for your business. It is a complicated process, but you have to make a start from somewhere.
How to choose the best custom packaging material?
To make the right decision, you first need to go into the basics of packaging material. One of the first considerations to choose the material is looking at the box structure. The kind of box structure you need depends on the weight and dimension of the product. You will also need to think about the unboxing experience to know choose the material which provides the best feel and touch. From cardboard to corrugate to Kraft, you can decide the one which best suits your product needs. Let’s have a look at some of the most popular material for a Custom Packaging solution.
Corrugate work best for custom boxes
Corrugated cardboard boxes are one of the most popular for all kinds of products. Corrugate comes from three layers of Kraft that make it durable and sturdy enough to protect fragile items. It one of the most used and common materials for custom boxes. Here are some reasons which makes corrugated the top choice of brands.
- It has some cushioning qualities which maximize the protection.
- It is light in weight that makes the box easy to handle and also lowers the shipping cost.
- It is easily customizable, which results in high-quality print and design.
- It is recyclable, and you can reuse it many times for a new production process.
When it comes to e-commerce shipping, you rely on corrugate to ship the product directly to customers. It has great printing and finishing features, which make the customer remember your brand and also plays a key role in marketing. With corrugated packaging, you can stand out in the crowd and enhance the customer experience.
Rigid paper for high-quality lipstick packaging
Rigid material comes from high-quality thick paper. It requires a significant amount of construction to mold the material into the required shape. You cannot rely on the die-line for folding. You have to work on each side of the box individually and then assemble all the pieces to shape the container. The production and construction process can make this option costly. Most of the cosmetic brands use it for high-end luxurious Lipstick Packaging and to enhance their image.
Moreover, the rigid paper is capable of high-quality print, finish, and design which ultimately results in boosted sales. According to a recent study, 60% of the customers said, they are much more likely to return to a brand that sells their cosmetic products in luxurious packaging. The drawback is that the rigid has not a good impact on the environment as there are a lot of processes that needs to recreate the material. But most of the customers reuse the high-end boxes for other purposes.
Kraft is fully recyclable and reusable
The name Kraft comes from the process used to manufacture this type of material. For the manufacturing process, they ground the wood into the pulp and treat it with chemicals to make the paper. It is fully recyclable and now has many types. Each one has its benefits and features. One of the most popular is the Natural Kraft due to its eco-friendly nature. It is most suitable for food, cosmetics, and pharmaceutical products. You can have it with an Eco-friendlier coating.
Other popular types are coated bleached Kraft and coated unbleached Kraft. The first one is also famous as a White folding carton, and Natural Kraft is used in its manufacturing. The only difference between the two is bleach. These are light in weight and a good choice for light-weight items. It is not the best option for too-heavy items. Most of the cosmetic brands use the coated bleached and unbleached Kraft due to its light-weightiness and cost-effectiveness.
Importance of sustainability for lip balm packaging
One thing which comes into focus in the last few years is sustainability. Customers are become more environmentally conscious than ever and only prefer brands who are ready to take this responsibility. Because of the increased demands of customers, there is great development and enhancement in creating sustainable packaging that makes recycling simple. Due to the rising demands, e-commerce brands are also making their shift to adapt the packaging material that leaves less carbon footprint.
Any manufacturer or vendor you are planning to work with should use sustainable material and adopt eco-friendly practices. If you are designing the packaging for customers, you need to show your commitment to lower the bad environmental impact of the whole process. If the cost is bothering you, research has found that customers are willing to pay more for products that come in Eco-friendly packaging.
Admit or not, the packaging material is the foundation of the design, and if it gets wrong, the result will not be less than a disappointment. Whether you are designing game boxes or Lip Balm Packaging, choose Eco-friendly material to uplift your brand and create a lasting impression on the customers. You can work with experts to select the best material, create an impressive design, and produce a functional solution.