Think of the last product you have bought? Is it because you need it or you only bought it because it looks unique and creative? 99% of the time, people buy a product only because it stands out. It is all about being exceptionally creative with the packaging design. The product presentation on the shelves matters a lot. Whether it is online stores or retail merchandise, how can you showcase the product impact the decisions? A unique design can make customers have a second and detailed look. Even if the customers don’t have any intention to buy the product, they will do it only because they can’t resist creativity. There are many studies to prove that a unique solution is more than essential.
When you look at the store’s aisles, you will find that most of the products look the same. It is because they have the same packaging design. Finding unique ideas and inspiration for your Bath Bomb Packaging can be challenging. There are many artistic ideas available for elegant designs. But small and new businesses don’t have a big budget for new materials and technologies. It doesn’t mean that you can’t do anything to set your brand apart. You only need to think creatively and turn your imagination into reality.
Here are some tips and tricks for small businesses to stand out with bath bomb boxes:
The most common tip you will hear regarding custom packaging is to be simple. It is the most valuable advice for sure. Be simple, don’t overcrowd the design with unnecessary elements. A simple box with a minimal design is what you need to stand out. All you need to do is choose a box in one color. Incorporate your branding elements into the design. It only takes two steps to have a simple yet appealing solution. Make sure the design scream aloud while remaining silent in the background.
The inside of the box is as crucial as the outside. Customers look forward to opening the box and get their product out. Isn’t it feel good to make the unboxing experience meaningful for your loyal customers? You can enhance the unboxing with a simple approach: make the product part of the appeal. Arrange the bath bomb in the box with the help of custom inserts. As soon as customers open the box, an element of surprise should welcome them. Adding small handwritten notes is another way to make customers feel special.
If you want to stand out, old brown boxes are not a bad option. Yes, we are saying that brown is the way to go. It all needs little creativity and innovation to be unique. Add a little flavor to the design to balance the boring brown vibe. Make sure to print your logo on the top of the box. You can also go for a simple pattern in white or black color to increase the aesthetic appeal. Brown Kraft boxes with small printed details are subtle but have a beautiful design. Incorporate the equal amount to simplicity and uniqueness in Custom Soap Packaging.
One of the simple ways to succeed in the crowded soap market is to stand out. You have to design the boxes to be different. Whether it is the shape, design, or opening up, setting your brand apart is essential. Are you bored with the same style of packaging? The same bath bomb, the same old brown box, and the same typical lid. Every human being craves innovation, so do your customers. Don’t make the customer lift the lid to get the inside item. You can make the lid slide sideways or make the box open sideways. It depends on your creativity.
Choosing a unique shape for bath bomb boxes can capture customer’s attention. Picking a square or rectangle shape is not a good idea. Try to think of something different and unique. When you think of bath bombs, the usual shapes that come to our mind are square or rectangle. But you can experiment with various structures to see how things can turn out for you. Choose a cuboid or hexagonal shape for a unique appeal. The result will come out incredibly good.
Floral patterns are an ideal way to design bath bomb boxes. You can also choose designs inspired by nature for a natural feel. It is a perfect example of a unique design. Choose a big flower to cover the whole box. Or go for a small floral pattern for a higher visual appeal. Choose subtle and warm colors as it evokes positive emotions. Flower designs and floral illustrations are an ideal way to celebrate the spring season. It gives a fresh and earthy vibe which is enough to influence purchase decisions.
It is good to be innovative with your packaging design. But if it costs the functionality, it is of no use. A creative design adds value to your product. It is essential to keep the beauty and functionality side by side. If you are opting for a unique shape, make sure it protects the product. Or, if you are using a new innovative material, it needs to be sustainable as well. Sometimes customers get a product only because it is uniquely designed. But opening and using that so-called unique item turns out to be impossible. You need to maintain the product’s appeal without compromising on its functionality.
It can be challenging to stand out, but it is not impossible. Designing Printed Lip Liner Packaging is all about being creative. If you are a small business, you can create a better solution with the above tips and tricks. These ideas are different from what you often see. All you need to do is to understand your targeted audience and keep the design relevant.