Designing custom packaging for your soap products is not a piece of cake. It requires a lot of skill, experience, and knowledge. There are many things into consideration. A good design should be eye-catching, timeless, memorable, and show your brand values. Sometimes the questions in your mind can make the whole process overwhelming. If you are designing the Custom Soap Boxes from the scratch, you need to think about the perfect way to represent your brand product.
If you already have an existing design, you need to take the right approach to make the required change. With so many questions and curiosities, it can be challenging to figure out from where to take the start. Don’t worry; we have got you covered. No matter if you are new or only want a refresh, here are some golden rules to follow while designing custom soap packaging:
Custom Soap Boxes are the visual presentation of your brand and product. Why print long paragraphs when you can show off your product with a transparent window. Adding a plastic window on the top can make people confident in their purchase. Showing off the inside content in real means that you have nothing to hide from the targeted audience.
Honest and authenticity are the two factors to drive sales in the competitive market. If you don’t want to add a transparent window, you can use a high-quality and real image of your product. Images are also an ideal way to communicate what you are offering. Do not ever use the stock images; it will only end in disappointed customers.
A famous fashion designer once said, “Before you go out, take a look at the mirror and take one unnecessary thing off”. The same rule applies to the packaging design. If you want the targeted audience to identify your products from a distance, keeping the design clean is the way to go.
The space is also commonly referred to as the white space. In simple words, it is the space around the objects and elements. The right use of the space can make the main element take the center stage. If the logo is the primary element of the Custom Soap Boxes, make sure to use the white space effectively to emphasize it. The effective use of white space can make your design classy, modern, and elite.
When it comes to Custom Cosmetic Boxes, colors are one of the crucial elements to attract attention. These are visible from the distance compared to other design elements. Choose the color palette that makes you stand out in the crowd and result in maximum shelf impact.
Make sure to choose the colors which resonate with your brand identity. Simple and soft colors always work ideally for the beauty items like soap. The use of colors can trigger customers’ emotions and influence them to pick the product off the shelves. While choosing the packaging colors, keep the goal to stand out and capture the attention of the potential customers.
Shapes play an essential role in driving attention. Most of the businesses are using the usual square and rectangle shapes for the Custom Cosmetic Boxes. The box shape can say a lot about your business and the product. You need to understand the psychology of the potential customers to choose the shape accordingly.
Men are more attracted to angular shapes, while women prefer curve shapes in the packaging design. One thing to keep in mind is convenience, ease of use, and product safety. Don’t make it a challenge for the customers to get the item out of the box. The design which is easy to use, carry, and store performs better.
Whether you sell your products in retail stores or e-commerce ones, the competition will always be tough. There is a high chance that you can blend in other similar-looking products. Thousands of brands are offering the same goods, and the only way to make customers choose you is to stand out.
Always strive for the difference with Custom Lipstick Boxes. Choosing some unique design elements can help you set your brand apart. It is best to do the competitor’s search and think of ways to stand out. If every other company is using the same typography or color palette, you should always aim for the difference. Being unique and original is the ideal way to draw attention.
“Buy one, get one free” “It is only a limited offer”. These are two of the most used call to action used by the brands to attract customers’ attention. CTAs are one of the most effective ways to influence customers to purchase. If you want to make your product pop on the shelves and convince them to purchase, a call to action is the way to go.
The best CTA to add to your Custom Lipstick Boxes is, WE ARE GREEN. The number of eco-conscious customers is increasing day by day. Telling your customers that you are an eco-friendly brand can make all the difference to your sales and brand image. You can also use the CTAs to ask customers for feedback and fill out surveys.