Are you looking for a way where you can make anyone market your product and brand for free? Social media is the smart way to go as millions of people around the world use it on daily basis. There is no better way to get people excited about your product than following the unboxing trend. If you are on any social media platform, you must have heard about the unboxing videos and pictures. You can search the hashtag #unboxing, and more than 7k posts will pop up. On YouTube, you will get nearly 85 million results. These are not small numbers, and they can help you to reach a worldwide audience.
Unboxing videos are getting popular as customers do their research before deciding what to purchase. If your one video gets a good response, the product sales can increase up to 50%. You can type big brand names in the search box, and you will get unlimited results. One cannot deny how popular these videos are becoming with time and how these contribute to the success of any business. The first step towards the great unboxing experience is to make your Cream Boxes shareable worthy. Making a lasting impact on customers has nothing to do with the product; it is all about designing a custom packaging solution. There are several ways to make your brand stand out with the unboxing experience. Here are some tips and tricks to follow.
The amazing thing about the shopping experience is that it involves all your senses. In e-commerce, you have fewer touch-points to engage all the senses, but a physical store provides you all the chances. In brick and mortar, customers get the chance to touch, feel, and smell the package, which of course is not possible in an online store. But it doesn’t mean that online brands have no chance to impress customers. Use the design elements wisely to make your products look good. You only need to make sure that all the elements are properly arranged, not only tossed there. Finishing options are also a good way to add a little glam to the design.
A boring and dull package can’t make anyone excited about their purchase or the product. Try to make your packaging boxes unique by adding a brand logo and name. Incorporate your brand elements into the product packaging as well as in shipping box design. You can make an impact on customers by introducing a sustainable solution to reinforce your brand identity. Try to match the package standard to your product and brand status. Design the boxes to make them user-friendly as it is another sign of a high-end solution. Remember one thing, Customer’s perception of the brand is all about providing an exceptional experience. The package should build up excitement but not go over the board.
Everyone wants to feel loved and special, and there is nothing wrong with it. Use custom Cosmetic Boxes to make the customer experience memorable. In an e-commerce business, you can acknowledge customer purchases by using their name and writing a Thank You note. It will increase their loyalty towards your brand, and they will come for a repeat purchase. Another way to add a personal touch is to allow customers to track their orders. Communication can help you to go a long way in building a long-term relationship with customers. A small email including the order details is an effort that customers will appreciate.
Everyone will get excited if they open a package and find out that there is something free in the box. The freebie doesn’t always have to be big. Offering discount coupons is an ideal way to encourage customers to repeat purchases. Your brand logo stickers or magnet can market your business as most customers choose to stick these on their laptops or mobile phones. You are selling cosmetic products, and you can include a small booklet on beauty tips. It may cost you more but believe us; it can generate more sales and revenues. A simple bookmark can go a long way in building a loyal fan base. It is all about smart advertising.
Have you ever experienced the frustration of opening the package only to find out that the product is packed in plastic which is impossible to open on the initial tries? No one wants to waste their time watching a video of someone who is facing difficulty getting the product out of the package. In this case, customers will think twice before placing the order, and no brand wants to make that happen. To avoid all this drama, use custom boxes that are easy to open and use. If you are worried about the protection, try to use the fillers to secure the product. A design from a brand is always convenient for customers.
It is not all about posting an unboxing video on social media to get noticed. Not all customers would like to share their experience on the internet, but you can still encourage them to recommend your brand to their friends and family. You can apply all the above tactics to make customers believe that they have invested in the right place. Instead of a video, you can start a campaign with your hashtag. Putting your vital URLs on the boxes is an ideal way to invite customers to start the communication. The giveaway also seems to be effective in building up the hype and excitement.
Unboxing videos are a proven way to generate buzz about your brand on social media. When design effortlessly, custom Lip Balm Boxes can be the way to market your brand. All your efforts can result in more sales, a large customer base, increases exposure, and raving fans. But to make it all happen; you have to invest in the visual appeal and customer experience.