Whether you are a retail or an e-commerce brand, you must know the importance of cosmetic packaging. The primary role of custom boxes is to make sure that your product arrives at the customer’s destination in one piece. But taking packaging is a way to make the transportation and shipping process safe. It is your chance to make a lasting impression on the customers. It is a way to boost your brand and build recognition. Incorporating your logo in the product design increase customer loyalty. Designing branding is more than putting the logo on a traditional brown box. You need to be creative and thoughtful to make a killer impression.
The Design Basics of Cosmetic Boxes with Logo
The logo is your brand’s identity and signature. If you want your customers to remember you for longer, it is essential to consider logo placement on the packaging boxes. One of the ideal ways to build consistency is to use Cosmetic Boxes with Logo. It is vital to follow the logo guidelines to have a perfect solution. These guidelines make it easy for you to use your logo. When done in the right way, a branded solution can make your customer’s favorite cosmetic brand. If you are ready to incorporate your brand logo into the design, here are few things to consider:
Understand the Basics of the Logo Design
The logo is not only an image or combination of few words. It is your identity, and it helps you stand out in the crowd. Incorporating it into the design can make customers identify your products on the crowded shelves. A good logo placement goes above the brand visibility. It supports your business and shows you ways to be successful. Before you start designing your packaging, it is crucial to understand all the elements of the logo design.
- Logo elements: Let’s talk about all the components which make your company logo. Usually, a well-designed log has a word-mark, a symbol, or both. The elements you want to add to the cosmetic boxes depend on the available space. If you have enough space, add both word-mark and symbol. For a less area, the symbol is enough.
- Color variations: It is best to have different versions of your company logo. The first one is the primary version of the logo. The second is black and white, and the third is other options you may need for specific purposes. The color variations also depend on the printed material of the boxes or packages.
- Follow the rules: It is time to talk about what you don’t want in the logo placement. Different brands have different requirements for colors, scale, and rotations for logo printing. Don’t crop your logo. Avoid stretching while scaling the logo on the containers. Don’t place against the same color contrast, and don’t change the orientation.
- Give it space: Clear space make your logo seen from far. You need to maintain the space to make the logo apparent and visible. When you are printing the logo on the box surface, make sure to have 1 cm of space around all sides.
Understand the Psychology behind Logo Placement on Soap Boxes
Once you have known the basics of the logo elements, it is time to start designing Soap Boxes. It is crucial to understand how different logo placement works. Understanding the psychology behind logo placement can make you stand out. The placing or location mostly depends on what message you want to communicate.
Here are some options to consider for cosmetic packaging design:
- Center position: It is the first principle of a good design. We all love symmetry. The easiest way to create the balance is to print your logo in the center of the packaging boxes. A balanced look is always pleasing to the eyes. Center placement also makes it easy to spot your logo.
- Left vs. right: Website designers say that customers remember the logos which are on the left side. The user usually views their screen from left to right. While placing the logo on the cosmetic boxes, you can use this to boost your brand visibility. Opt for left logo placement to make an impact.
- High vs. low: High or low placement mostly depends on what impression do you want to make. If you are a powerful brand, then the high placing can work best for you. But for less powerful names, customers prefer low positioning. You also may need to make some changes in the height.
- Other options: The positioning also depends on the shape and size. When you place a word-mark logo on top, it acts as a title. But when you place the word-mark at a low position, it may look like a signature. Circular-shaped logos look best in the center. Squared ones look best on the top right of the boxes.
Getting Creative with Custom Lip Balm Boxes
Once you have decided on the logo placement, it is time to get creative with the packaging design. Experiment with unusual options and stand out. Place your identity in an unexpected place to show off your brand personality. Sometimes it is best to greet the customers with your logo as soon as they unbox the product. It is only about placement; discover some new ideas to make the logo part of the design. A pattern logo that goes all over the box boost visibility. You can increase the brand presence by using tissue papers with logo, packaging tape, and wrapping papers. A creative solution with the correct logo placement enhances the customer experience. If you are new in the market, try adding your logo other than only the primary location.
Logo helps you to build a unique brand identity. It makes customers recognize and remember you. The accurate logo placement is crucial to provide an unforgettable experience to the customers. You can experience Lip Balm Boxes for different logo locations. Stick to the provided guidelines and understand your customer psychology.