You are probably quite familiar with the old don’t judge a book by its cover adage. Indeed it’s a great advice. But in saying that, being humans, it is quite natural for us to be a group of judgmental people. You will not get a lot of chances of making the right impression. Considering this, the Beard Oil Boxes design is quite fundamental. When brands aim at having a stellar design for their packaging, they are practically setting the whole tone for how the items need to be perceived. It will all begin with the initial design for packaging the customers are going to see.
Of course you as a brand have manufactured an outstanding product. However, with a lackluster packaging, the product is not going to be flying off the shelves quite easily. Considering that, brands need to realize that presentation counts massive. Regardless of where the items are place, either in a shipping box, physical box, being dropped off at the front porch of the buyer or on an e-store.
Brands really shouldn’t be underestimating the importance of a design for packaging that is compelling. Therefore, they need to put extra thought into the whole thing. And let the packaging speak volumes to the buyers.
Setting the Brand Apart With an Amazing Design
Any design brands have created should be thoroughly representing them. It should tell everyone what makes your brand special. Given that, we have lined up a number of things that ought to be considered when thinking of an amazing packaging design:
The Brand Itself
The first important things for brands is identifying their own identity and having a clear idea about it. Because without an identity, any brand will be considered just some faceless company that is in the market trying to sell something. You needn’t do that at all. Before head diving into the whole custom packaging, its best to first find the identity of your brands. And we can help you find it the following way:
- The things that you as a brand are trying to convey with the help of your packaging design. Consider making it consistent with the overall vibes of the company’s image.
- Is your brand’s image playful? Or do you need to reflect sophistication?
- Will you take eco-conscious as a priority?
- Do you aim at buyers that expect a high-end feel?
The Ideal Buyers
Okay, now that you know who you are, let’s move on to figuring out who you need to be targeting. Considering questions mentioned below will be helpful:
- Is your target audience male, female, young, or old?
- Where does your target public reside?
- Does your target audience consider being socially conscious as a priority?
- Do they need luxury goods or are in search of simple handmade products?
Brands need to consider a packaging that should be reflecting all those factors that draw the buyers to the items.
The Brand Logo
Arguably, the logo is the most vital aspect of the entire designing element of the packaging. Brands need to have a logo that can easily be identifiable. At the same time, it needs to be something that is setting them apart from their rivals.
Consider all those brands for a second that have the most recognized logos across the globe. We take a simple glance at Microsoft, Coke or McDonald’s and easily recognize them without any effort.
But in saying that, there aren’t many businesses that have a multi-million dollar budget for spending on the development of their logo. But even that shouldn’t prevent them from anything. Brands can find numerous websites where they will have the choice of designing their own logo. Websites such as Hatch-full and Canva are ideal for the purpose. They are not only easy to use but will be helpful in generating an amazing logo within minutes.
Once brands have designed a logo they are happy with, they need to hold on to it and shouldn’t let it go to waste.
Being Playful With Colors and Patterns
Brands need to think of selecting the right colors for their packaging. They need to go for something that is ideally present in their logo already as well as the product. So that there’s not a lot of mishmash. Everything is in perfect balance.
Moreover, brands need to select patters and textures that are a true reflection of their goods and brand. They needn’t add too much of these though. But still they need to work on adding the perfect balance in the packaging design so it doesn’t seem too busy.
Where Brands Can Find an Ideal Designer for the Purpose
There are times brands might find them short of the right skills, expertise, desire or expertise of coming up with the right packaging design ideas. However, if this does sound like you, best you needn’t fret. Because there are a number of options from which you can find due help of getting in touch with the ideal packaging designer that will definitely fall under your budget and specific needs.
Let’s Have A Look At The Places to Kick Start:
Designing agencies
Though this option tends to be slightly expensive, however if brands are targeting a massive market, then they need to find an ideal designer that can think of killer designing concepts for the packaging.
Freelance portfolio webpages
There are some websites like Dribble and Be-Hence that brands need to check out. They can definitely peruse a number of creative works here.
Crowdsourcing
There will be plenty of designers on these websites trying to compete for your business. And since brands are not locked into hiring anyone, the risks are fairly low here. Brands can check out Design Crowd, 99designs or crowd SPRING to kick start things for the purpose.
Freelancing marketplaces
Another way to go for brands are Freelancing platforms like Fiverr or Up Work.
Word of mouth
Brands can easily find gorgeous designs everywhere they see. Therefore, when brands set eyes on Custom Soap Boxes they like, they needn’t be afraid of asking.