In the cosmetic market, half the battle is to get customers to pick your products from the shelf. It is not as easy as it seems. To win the competition, you have to do something different. If you are selling lip products, you must design eye-catching lipstick boxes for your products. Custom packaging can provide you with great sales and marketing opportunities. Think about the big cosmetic brands, what strategy they adopt to get billion of sales per year? A high-quality product packed in great packaging can do the trick for you.
It doesn’t matter how much you debate about it, you can’t deny the importance of having a customized package and design. Using a standard cardboard box is not an ideal option today. Cosmetic packaging boxes are essential and important to cut through the competition. So, you must adopt an effective and well-planned strategy to get the perfect packaging design.To grab the customer’s attention, you must focus on the design. So, let’s see what points can help you to design the perfect packaging for your lipstick and other products.
Choosing the right box
One of the most important parts of the whole packaging design is to get the right box. It is the common mistake which most of the brands do. One size boxes don’t work for all products. You must keep the product’s dimension in the mind while choosing product size. After enclosing, there shouldn’t be any void space left.
Apart from the size, the box material also plays a major role in keeping the product safe. The packaging should be durable and sturdy. I will eliminate the risk of any wear and tear. Another thing to keep in mind is by using Eco-friendly resources.
Form and design
When we talk about the custom packaging design, it is all about the looks. If you are successful in designing an eye-catching design for your lipstick box, it will surely go off the shelves. People usually shop with their eyes. Once the product is successful in getting the attention, you have won half of the battle. Good packaging design means that it should match with your product.
Appearance plays a vital role. So, you must work on increasing the visual appeal of the product. Colors, text, patterns, and graphics have a major role to play for an eye-catching design.
Functionality and usability
Great design can help you to sell the products to customers but functionality plays an important role in repeat purchase. If you have a question what is functionality in the packaging design, the answer is quite simple. Keep the usability in mind; customers should not experience any difficulty while using the product. Design the lipstick packaging for customer’s convenience.
The box should be easy to open; it should also have a reseal feature so the product remains protected. The product should also be easy to takeout and to apply. Other important points to keep in mind are.
- Keep the box shape and style simple
- Design the packaging so customers can reuse it
- Consider the shape and size to make it fit in any space
Necessary information
In this fast-moving world, customers want to know every detail about the product they are buying and that too in a very short time. So, listing all the product details on the boxes is an essential step in the packaging design process. Think yourself in the place of customers and ask what you look for when you buy a lipstick.
When you are designing custom liquid lipstick packaging, include what product is made of, side effects and any precautions while using the item. Don’t forget to mention the important dates. If you are selling in different countries, do your research properly as each country has its own rules.
Customer relationship
Building your relationship with the customer is important for repeat business. Your product packaging is a silent salesman for your product. The first step is to attract customers to see your product on the shelves. May be your packaging makes your product look great but still, some customers won’t buy it. The reason is they don’t trust you.
The best way to build a loyal relationship with customers is to build trust by providing a high-quality product in high-quality packaging. Ask for customer’s feedback through social media. Add handwritten notes, personalized notes, discount coupons, and free product samples will result in repeat business.
Being minimal
When it comes to lipstick and custom lip balm packaging, being minimal is the best option to choose from. Less is more in the packaging design. Getting the simple design on your boxes is always recommended by the designers. Minimal packaging design is simple, easy to understand and also bold is to deliver the message.
Lipstick packaging design which has too many bold colors, text, and unnecessary graphics will often be neglected by the customers. Besides it, the design complexity will not allow brands to deliver the message they want to convey. Do your study to get the best result.
As we have discussed above, designing perfect lipstick and lip balm boxes need many factors. If you are not sure about what to do, it is better to take professional help. No matter what option you choose, you must know the importance of great packaging design. Spend your time; keep the design minimal and a great packaging box will be ready for you.