Designing cosmetic packaging is not as simple as it may sound. The first thing is you are not aiming for a simple box, it is more than that. You have to design the packaging not only for the safety of the product but it has many other jobs to do. When we talk about custom mascara boxes, women always look for something fancy and luxurious. So, it is important to keep the targeted audience in mind while designing the packaging for your makeup brand. If you are unable to make a headline after the product launch, it is time to work on your packaging.
Fancy or minimal: Which to follow?
Trends in cosmetic packaging are changing with time. Once the trend of fancy boxes is high but now many brands focus on being minimal. But it doesn’t matter as long as you focus on the quality and doesn’t compromise on customer’s demand. Once you have the right design, you are good to go. Maintaining quality is important no matter you choose to fancy or simple. Packing mascara in low-quality boxes will give the impression of low-quality and cheap products.
When designing fancy mascara packaging, you have to choose something loud and vibrant. As compared to fancy boxes, minimal is a much better option. The biggest benefit it provides is affordability. You don’t have to spend much on printing and customization. In minimal design, you can go with just a logo and product name.
Mistakes to avoid while designing the boxes
Most of the time we have done best from our side but nothing is perfect. There can be some flaws in your packaging design if you don’t follow some rules. While designing custom mascara boxes wholesales, there are some serious mistakes to avoid.
- Aim for designing the simple or minimal box but don’t make it boring. Customers should feel excited about your product.
- Don’t compromise on the design because of your budget or due to a shortage of time. Remember the saying “Haste can make waste”.
- If you are selling different types of mascara, don’t pack all types of products in the same packaging boxes. You can make changes in the color and texture of the packaging.
- One mistake which you should avoid at all costs is the complicated design. Some designs are so messed up that customers didn’t get the message you want to convey.
- In the desire of saving a few bucks, don’t compromise on the quality of the boxes. Always choose high-quality material and printing services to get the best result.
Do you incur significant costs for packaging?
When selecting packaging design, the amount of money spent is not the deciding factor. It does not matter if you opt for a budget-friendly option or a luxurious one, as long as it draws customers. Brands may have to spend more money to achieve the desired packaging, while others may be able to do it more cheaply. The right packaging design is more about making the right choices rather than how much money is spent.
DIY is an option for startups and can help create beautiful boxes with already existing or used materials. Instead of going for luxurious options, it is better to opt for something simple. Once the brand becomes well established, it is smart to enlist the help of a professional company. Many packaging companies offer their services at reasonable rates and allow for bulk orders. When working with experts, it is important to make clear what your needs are and to be open to making changes as needed.
What are the benefits of taking an Eco-friendly approach?
When discussing the issue of cosmetic packaging, it is becoming increasingly important to take an Eco-friendly approach. Customers are becoming more and more aware of the damaging effects of non-recyclable packaging and are now expecting brands to provide them with environmentally-friendly packaging options. Going down this route is a great way to stand out from the competition and draw in more customers.
When it comes to choosing Eco-friendly packaging material, there are a variety of options available. Cardboard, corrugated and Kraft are all popular choices. White Kraft is becoming more and more popular in the cosmetic market due to its affordability and 100% recyclability. Plus, it can be reused multiple times, which is great for both the customer and the brand.
For those just starting out designing their boxes, it is important to know exactly what you need. Nobody knows your product better than you, so make sure to communicate your requirements clearly. This will make the design process easier for both yourself and the designer.