A mid-sized beauty company contacted WOW Cosmetic Boxes for custom lip liner packaging. The customer already had a design, but felt it did not suit the brand.
They needed help developing a packaging direction they could confidently move forward with. WOW worked with the customer on the revised design and supported them throughout the project. The customer loved the new boxes and placed an order for 5,000.
The customer’s name is kept private.
The challenge: an existing design that did not feel right
Having a design ready did not mean the customer was ready to order. Their concern was how the packaging represented their brand.
The existing design provided a starting point, but the customer wanted a different direction for the finished lip liner boxes. The project therefore began with a clear goal: develop packaging that better matched the customer’s vision.
Developing the new packaging direction
WOW helped the customer rework the design and turn that direction into custom lip liner boxes.
The focus was on the customer’s own brand preferences. The revised packaging needed to feel appropriate for their products and give them confidence in the presentation they were choosing.
The customer responded positively to the new boxes. That response was the key confirmation that the revised direction matched what they had been looking for.
Supporting the customer throughout the project
Our involvement continued beyond the design change. We helped the customer through the steps of the packaging project and supported them as they moved toward their order.
That ongoing support gave the customer someone to work with as the project progressed from an existing design they were unsure about to boxes they were happy to order.
The result: a 5,000-box order
The customer loved the revised packaging and ordered 5,000 lip liner boxes.
The outcome was clear: a customer who had been dissatisfied with their original design approved a new packaging direction and committed to an order.
For this project, success meant helping the customer reach a design they felt represented their brand and supporting them through the ordering process.
Need help improving your lip liner packaging?
If you have an existing design that does not feel right for your brand, share it with WOW Cosmetic Boxes along with your product measurements and packaging requirements.
Explore our custom lip liner boxes to discuss your design and request a quote.