Only a few brands think about the experience while designing product packaging. How customers feel when they unbox the product significantly impacts the impression. Every customer expects something good from their favorite cosmetic brands. Don’t take the packaging box only as the mean of taking your product from point A to point B; it is much more than that. When designed creatively, an exceptional unboxing experience can add a lot more value to the product and your brand. It can help to drive sales, make a killer impression on customers, and increase customer loyalty towards your brand. Now, the question is what it takes to create an unforgettable purchase experience.
7 Reasons to Use Inserts in Cosmetic Product Packaging
When we talk about the cosmetic industry, it is a saturated place. A countless number of brands introduce their products to the customers every year, but not all can meet the consumer expectation. One of the primary reasons for failure is not putting much effort into providing an ultimate experience. A well-designed Cosmetic Product Packaging and the use of custom inserts can help you to achieve this. Inserts are an efficient way to deliver information, add value, and provide the protection necessary for delicate cosmetic items. It is a way to show your customers that you care and putting extra effort to keep the purchase secure.
A Low-Cost Option
Packaging inserts are an affordable and low-cost option to add value to the purchase. There are many other options available to boost the unboxing experience but using insert is way more affordable as compared to others. Printed insets cost you more, but you can go for plain colored insets to communicate minimalism. A greeting card or a thank You note can make customers feel special. It is a perfect way to set your brand from the competition without breaking the budget. You can leave an everlasting impression and communicate with customers at a minimal price.
Target Your Customers
Custom printed inserts help you to design a solution that is personal, engaging, and interesting. It is a way to stick in the customer’s mind forever. It is an opportunity to cross-sell your other product by offering discounts and vouchers. Encourage the customers to provide their feedback and share their purchases in their circle. When you opt for printed inserts, you can share valuable information with your customers, communicate your brand story, and talk about your upcoming products. It is a helpful tactic to use, especially if you are in the e-commerce business.
Better Marketing with Luxury Lipstick Packaging
Brands use different marketing strategies to draw sales and generate business. But no other channel can beat a physical connection. Often marketing emails get lost in our inboxes but incorporating custom inserts in the Luxury Lipstick Packaging catches the attention instantly. It will be the thing that customers will see first when they unbox the product. So it is your opportunity to connect with your customers on a personal level. The cosmetic packaging has to speak with customers to build a strong connection, and inserts have the power to do it.
Inform Customers About the Product
Inserts are not only meant to be marketing material, but you can also use them to educate customers about the product and brand. Use the printed inserts and tell customers each and everything about the enclosed item. It includes the manufacturing process, tips and tricks to get the most out of the product, and any other info which a consumer should know about the product. Customers tend to trust brands that have nothing to hide. Keep customer safety in mind and also communicate any warnings and precautions.
Build Trust and Loyalty
Winning customer and loyalty when there is tough competition in the cosmetic industry is not easy. Fortunately, custom inserts are there to help you out. You can print your brand message, core values, and product details on the inserts. It will not only add value but communicate all the necessary details to the customers. The innovation and progress in cosmetic packaging have revolutionized the use of inserts. Instead of using foam or cardboard inserts to hold the product, you can go with a Thank You card or discount coupons.
Drive Repeat Business
Custom inserts in the form of discount codes, vouchers, and coupons are the ultimate way to boost sales and drive repeat business. Adding discount offers helps to encourage the purchase and also results in customer loyalty. Customers will feel special knowing that they have a discount on their next purchase. To drive repeat business, you can also consider adding sample products or a flyer to inform your customers about the upcoming product. It not only results in boosted sales but also keeps customers informed about the upcoming products and deals.
Take Customer’s Feedback with Luxury Lip Liner Packaging
When a customer buys your product, what you expect from them? Every brand wants its consumers to leave feedback on the website and follow your brand on the social media handles. Add your website link and social media handles on the inserts to invite customers to give reviews about your products and services. You can also ask customers to share the photographs and videos of their purchases on their social media channels. Custom inserts offer a lot more than just holding the product in the box.
Custom inserts are an essential part of the Lip Liner Packaging. They can help brands to retain their loyal customers. Not only the retention but also plays a crucial role in elevating the whole unboxing experience. So, start using inserts today and connect with your targeted audience on a personal level.