Brands need to understand the fact that their products need to be packed correctly in every way. Because making that first right impression is quite crucial. Obviously brands are already aware of the strong and relentless competition they are up against. For them to be able to set their strong foot in the industry, set their mark or to be able to survive, they know that attracting customers is quite important here. But in saying that, they also know that doing such a thing is no piece of cake. Since the market is stuffed with similar products, the customers have a lot to choose from. In such a scenario, how can you make the customers buy your goods? What will be that one special thing that will make the buyers lean on to your product instead of others, that’s the one thing to know? Well, the simple answer is its packaging. Because that is the one thing customers are going to see first than anything in the product itself. So it would be best for you to make ideally amazing Bath Bomb Boxes for your products that have the ability appeal and impress.
From the packaging material, the concept and style to the design itself, these are the deciding factors of a good packaging. In saying that, companies need to equip themselves in all those ways in which they can make these choices super amazing. They need to have the kind of boxes that will make a sound first impression.
This is perhaps the most perfect, ideal yet at the same time classic tests in marketing. This is to ensure that your packaging has the ability to pass the five-year-old-test. This means that you need to have a simple, clear and obvious packaging choice for your products. To the extent that even the five year old kiddies can identify your products just by looking at your packaging. Not just that, they should be able to understand clearly what your product is for. At the same time, the child should be able to easily detect your product placed right up on the store shelves, that too by simply looking at the packaging choices.
The most perfect example we can think of in this regard is of the product Mr. Clean. Mr. Clean is perhaps one of the most iconic and recognizable figures in the marketing world. You send out your five year old to find the product on the shelves and you will see that the child – in majority of the cases – will have no difficulty at all in finding the same. But then again, one would think is getting into the tiny heads of adolescents really that crucial or important? Does those being able to identify you really make a difference? Well, this is what we have to say. Yes! It’s far more than important in a number of regards. The children are attracted to visuals mainly. You as a brand manufacturer need to focus on this aspect. Especially if you have products that target these young tykes. So to put things in simple and easy words, you need to come up with a packaging choice that can give out the most iconic look and feel.
Now that we’ve covered the first most important aspect of iconic packaging. Now we move on to yet another key factor of the whole designing aspect. It is to take inspiration from some of the most iconic designs that are currently available in the market. You can have a look at some from the past as well, those that were a massive hit. But keep in mind that this is not stealing if this is the thought springing up in your mind. You are just trying to get some ideas in your head by having a look at the packaging choices of some of the most renowned brands across the globe. You need to get that creative and innovative train going. That can be possible when you take into consideration the packaging options and their designs of brands that have made in big. Take their designs into deep and hard consideration to make up something completely new. But bear in mind, no stealing. You cannot simply tweak and spin their design to get yours. In other words, so as long as you’re not trying to steal any designs and ideas, you’re just fine. Just take their ideas in consideration to come up with totally new ones of your own. Get that creativity and uniqueness going so that you can your own innovative spin to their designs? This is the best way to come up with a completely refreshing, new and unique design.
For instance, you can take Coca Cola into consideration. This multinational company that is still worth more than $70 billion know all the best strategies to compete and lead. Despite being in the industry for over 125 years, they have what it takes to be able to give their rivalry a hard time. But exactly how are they doing that? To answer this question, we can simply point out their packaging that has the most unique symphony featuring some of the most amazing elements of designing.
Take into consideration the design of the product. Have a look at the colors they have played with. Red that has the ability to stimulate excitement. The packaging font too is classic and serves every purpose of this bottle that is shaped quite beautifully. If you pay attention close, the white colored font seems to be appealing to both the kids and adults alike. In saying that, the product and its high standards along with the superior quality of the wrapping itself, the packaging has the full backing of these factors. In other words, the packaging and product both have equal importance in the business.
In saying that, Coca Cola has constantly tried to keep its design to date. This is the reason why the brand and its product probably hasn’t lost its touch, still.
You will get unbelievable results when you try to apply the same rules with your Soap boxes. But the one thing you need to ensure is testing your packaging for the best results before it hits the market. At the same time, keeping the choices according to the latest trends is also quite pivotal. Employing these techniques will help you see a massive improvement in your brand’s image and recognition. At the same time, the product’s value will be increased and it will be a favorite of a majority out there within no time.